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PURPOSE OF SOCIAL MEDIA USE <br />The City of Orono uses social media as a strategic communication tool to support city services, foster public trust, <br />and strengthen engagement with the community. City -supported social media accounts may be used for the <br />following purposes: <br />• Announcements- To share timely and relevant updates from the City. <br />Examples: <br />o Posting upcoming City Council meetings or public hearings <br />o Informing residents of road closures, utility work, or service changes <br />o Announcing seasonal programs, events, or facility hours <br />• Transparency- To provide clear, open, and accessible information about city decisions and <br />operations. <br />Examples: <br />o Sharing links to meeting agendas, minutes, or livestreams <br />o Posting budget highlights or annual reports <br />o Explaining policy decisions in plain language <br />• Engagement- To encourage interaction, input, and a sense of community. <br />Examples: <br />o Asking residents for feedback on parks planning or city projects <br />o Hosting Q&A sessions or live updates during community events <br />o Promoting local events where the City is a partner or participant <br />• Customer Service- To respond to resident inquiries, guide them to services, and resolve <br />non -emergency concerns. <br />Examples: <br />o Directing residents to online forms or reporting tools <br />• Answering common questions about garbage pickup, permits, or trails <br />o Providing contact info or next steps for specific services <br />• Emergency Communication- To provide urgent or critical updates during emergencies. <br />Examples: <br />o Posting weather -related closures or safety alerts <br />o Sharing evacuation notices or shelter information <br />o Relaying updates from emergency management partners <br />• Education- To increase public awareness and understanding of city services, <br />responsibilities, and regulations. <br />Examples: <br />o Explaining local ordinances (e.g., leash laws, e-bike rules) <br />o Highlighting the role of departments like Public Works or Planning <br />o Promoting awareness campaigns for public safety or sustainability <br />56 <br />