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• Culture & Community Building- To showcase the people, places, and values that <br />make Orono unique. <br />Examples: <br />o Celebrating city volunteers, employees, or community milestones <br />o Sharing photos from local events, festivals, or public art <br />o Highlighting historical moments or landmarks in Orono <br />• Recruitment- To attract qualified candidates and promote career opportunities. <br />Examples: <br />• Posting job openings and seasonal hiring announcements <br />o Sharing "day in the life" content for city roles <br />o Highlighting benefits of working for the City of Orono <br />• Collaboration- To support partnerships with other government entities, nonprofits, or <br />local organizations. <br />Examples: <br />o Cross -posting event info from Hennepin County or local schools <br />• Promoting public health initiatives with partner agencies <br />o Coordinating messaging on regional planning efforts <br />APPLIES TO <br />This policy applies to all covered persons, defined as: <br />• City of Orono employees (full-time, part-time, temporary) <br />• Elected officials <br />• Commission members <br />• Contracted personnel, including consultants, interns, and vendors <br />• Volunteers posting on behalf of the City <br />It governs use on all social media platforms, both City -supported and personal, when used in a City -related <br />capacity. <br />ROLES & RESPONSIBILITIES <br />Role <br />Responsibilities <br />• Develops social media procedures and tone <br />guidelines. <br />• Develops content and strategy. <br />Communications Team • Reviews all new account requests. <br />• Oversees ongoing account management and <br />compliance. <br />• Provides training with HR. 4 <br />57 <br />