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1. Definition - The 0rur.. Snore serves principribly <br />person's who frequent the Navarre business area <br />which generally are those living within (five) <br />miles of the store, (generally with those that <br />frequent Super Valu, Drug Store and Pos,. Office <br />located adjacent) plus recreational traffic. While <br />competition does exist `ime of the outlying <br />convenience stores and ,o with the larger <br />regional stores, the most direct competition <br />appears to be with off -sale outlets, primairl, <br />Tonka Bay Center to the south and the two, soon to <br />be three, in Spring Park. While it wo,.:ld be nice, <br />and efforts will be made to make this Liquor Store <br />for all Orono residents through utilization of self <br />benefit concept it is not anticipated that it is <br />attractive enough to draw persons who are more <br />conveniently located near Long Lake, Wayzata, or <br />the 101/County 6 area in Plymout'-,. The thrust of <br />sales then will be to promote quality over quantity <br />in order to keep up the margins together with <br />promoting low alcohol and no alcohol goods. <br />2. Promotion - Effe-ts to market the Orono Liquor <br />Store will focus on a) newspaper ads, b) catalogs <br />near the big buying season at Christman (Orono <br />residents) c) store identification, for passby <br />traffic and d) information to "tourist" traffic. <br />B. FINANCIAL <br />1. Revenue - It is anticipated that sales rill <br />generally remain flat overall in the industry with <br />perhaps a slight c?ecline in volume over the next <br />few years. If wine and strong beer in grocE:y <br />stores go in, sa les wi 11 drop of f by as much as 25% <br />for wine and 35% for both wine and beer, The <br />overall dollar value for volume of business may go <br />up slightly in the next few years because of the <br />impact of the ta% that was effective the 1st of <br />October 1985. <br />2. Captial. - At present ;he City's only real <br />investment in the sure is the inventory ($100,000) <br />it currently posses ogether w i the fixtures and <br />money that is so invosted ov-r the years which has <br />been depreciai;d at the pt_sent down to a figure <br />approximately $5,000-5,300. <br />3. Return on Inver.tment - Ef ft, wi 11 be mace to get <br />5 <br />