11-10-1986 Council Packet - Laserfiche WebLink

Home Browse Search

future have been decreased. - Economically, the ongoing variations we've seen in the past few years are expected to repeat the short upswings and d---nswings through the balance of the 80's and into the 90's. 2. Internal - - Competition - It is expected that the market mix in the Navarre store which currently is about 1/3 in each if beer, wine and liquor will be altered based on what wi 11 happen with wine and beer in the grocery stores. Orono's store has however attemp* i to emphasize boutique premimum wines over the ' few years whic:j has perhaps countered other trends in the market. As reflected in an increase in percentage of wine sales. These "boutique wines" are also items that will probably not be carried in _.A grocery stores, should they get into the business. B. PRODUCTION CHANCES 1. External - As is mentioned previously it's anticipated that the retailing of the various products cu-rently marketed by the Orono Liquor Store could change markedl%- ver the next years. It i- expPcted that the r: per of convenience stores it the area will decrease as price competit_ca of existing stores and or introduction in the grocery stores of other alcoholic products will force some of those out of business. The �:�.mpetition from the grocery :s particular..y of co- cern in that they generally operate on much i lower margins for their products than has been traditional in the liquor store business. 2. Internal -In lin^ with vhat is mentioned externally. ; t is :xpec-ted that we will redefine the tasks duce hourz of full-time personnel, making rc,oserted effort to attract and retain part-time p ,cnne s needed, in order to limit production expense involved in r,�arketing the product and keep our margins down. Primary expenditurt2 increases have been in personnel and insurance. Our personnel service costs . on percer,-age basis of gross sales are excessive and will need to be reduced to be profitable. IV. MAJOR OBJECTIVES FOR 1986-1991 4