Laserfiche WebLink
1. Definition - The Orono Liquor Store serves principably <br />person's who frequent the Navarre_ business area <br />which generally ara those liviny within (five) <br />miles of the store, (general ly with those that <br />frequent Super Valu, Drug Store and Post off ire <br />located adjacent) plus recreational traffic. While <br />competition does exist in some of the outlying <br />convenience stores and also with the larger <br />regional stores, the most direct competition <br />appears to be with off -sale outlets, primairly <br />Tonka Flay Center to the south and the two, soon to <br />be three, in Spring Park. While it would be nice, <br />and efforts will be made to make this Liquor Store <br />for all Orono residents through utilization of self <br />benefit concept it is not anticipated that it is <br />attractive enough to draw persons who are more <br />conveniently located near Long Lake, Wayzata, or <br />the 101/County 6 area in Plymouth. The thrust of <br />sales then will be to promote quality over quantity <br />in order to keep up the margins together with <br />promoting low alcohol and no alcohol goods. <br />1. Promo-tion - Efforts to market the Orono Liquor <br />Store wi 1 1 focus on a) newspaper ads, b) catalogs <br />near the big buying season at Christman (Orono <br />residents) c) store identification, for passby <br />traffic and d) information to "tourist" traffic. <br />A. FINANCIAL <br />1. Revenue_ - It is anticipate:_3 that sales will <br />generally remain flat overall in the industry with <br />perhaps a slight decline in volume over the next <br />few years. If wine and strong beer in groc,. ry <br />stores go in, sales wi 11 drop of f by as much as 25% <br />for wine and 35% for both wine and beer. The <br />overall dollar value for volunt of business may go <br />up slightly in the next few years because of the <br />impact of the tax that was affective the 1st of <br />October 1985. <br />Caitial - At present the City's only real <br />investment in the store is the inventory ($100,000) <br />it currently possess together with the fixtures and <br />money that is so invested over the years which has <br />been depreciated at the present down to a f inure <br />approximately $5,000-5,309. <br />3. Return on Investment - E;ffoet will be made to get <br />5 <br />