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• This policy protects both the City and its staff by clarifying expectations, reducing <br />ambiguity, and preventing unintentional missteps. <br />Consistency in Voice & Message <br />• Social media is often the first place residents turn for city news, alerts, and updates. <br />• A unified tone, format, and branding helps build trust and makes it easier for residents <br />to recognize and rely on official information. <br />• Consistency also reduces confusion and ensures staff speak with one voice, regardless of <br />department or platform. <br />Security & Risk Management <br />• Public -facing accounts can be targeted by misinformation, hacking, or inappropriate <br />content. This policy sets safeguards for who can access accounts, how they're protected, <br />and how to respond to issues. <br />• Designating official roles and procedures reduces the risk of unauthorized use or <br />reputational harm. <br />Legal Responsibility <br />• Clear rules on content moderation and comment policies protect residents' rights while <br />preserving a respectful and productive space for engagement. <br />• This policy ensures compliance with all applicable laws, regulations, and policies <br />including data retention laws, First Amendment protections, privacy standards, and <br />accessibility requirements. <br />• Posts and comments on City -run pages are considered public records and must be <br />managed in accordance with the Minnesota Government Data Practices Act and the <br />City's Records Retention Schedule. <br />PUBLIC INTERACTION AND MODERATION <br />Limited Forum Approach: City pages (to include Police, Fire, and Golf) encourage public <br />interaction within posted topical content. <br />Moderation Rules: Comment or content may be removed or hidden if it: <br />• Is off -topic to the original post <br />• Endorses commercial products or political campaigns/candidates <br />• Is discriminatory <br />18 <br />