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City of Orono <br />For questions or assistance, contact the communications team at communications@oronomn.gov. <br />OVERVIEW <br />The City of Orono encourages the appropriate use of social media to advance the mission of the City and <br />its various boards, commissions, and departments. To ensure consistent, accurate, and professional <br />representation online, our Communications Team oversees all City -supported social media efforts, <br />including platform strategy, content approval, and compliance with legal and branding standards. <br />WHAT IS SOCIAL MEDIA <br />Social media are websites and apps where people can share user generated content, connect with <br />others, and join conversations. Whether it's posting photos or videos, commenting on news, or sharing <br />updates, social media helps people interact in real time. Popular platforms include Facebook, Instagram, <br />Linkedln, YouTube, Nextdoor, and many others — and the list is always growing. <br />WHY THIS MATTERS <br />Orono's use of social media plays a key role in how we serve, inform, and connect with our community. <br />As more residents rely on digital communication for real-time updates, transparency, and civic <br />engagement, it's essential that the City's presence online is clear, consistent, and accountable. <br />Here's why this policy matters: <br />Transparency & Public Trust <br />• Social media helps government feel more human and accessible —but it also requires <br />accountability. <br />• By outlining who can post, what can be posted, and how content is monitored, the City <br />provides assurance that digital communication is managed thoughtfully and fairly. <br />• Transparency fosters community trust and increases resident engagement in city <br />programs, services, and initiatives. <br />Empowered & Informed Staff <br />• With clear guidelines and training, employees and volunteers know how to use social <br />media effectively and responsibly. <br />i IVA <br />