05-28-2002 Council Packet - Laserfiche WebLink

Home Browse Search

Volum* Ptrformanet Continued The abffily to move to en eight (8) minute intervel system would provide 3,214 edditiortal tee times available for sale each year, an increase of 27 percent. From 1997 through 2000, the facility averaged 1.57 players per available tee time. Theoretically. tNs equates to over 5,000 additional players per year. In that same time period, the facility has averaged $11.75 per round played. 5,000 additional rounds multiplied by that per round dollar figure equates to over $58,000 of added revenue potential per year. This overall scenario is theoretical by rtature and in terms of future projectiorts more conservative assumptions would be utilized. Nevertheless, the move to an eight (8) minute interval system represents the City's best opportunity to realize irKreases to both volume and reveruje performarKe. Currant AtMlysis Summary From the previous analysis, three (3) critical strategies emerge for future operations: 1. Inorderthatrateincreasesarenotpostporredorpofiticized, a methodology should be adopted that fully defines the relationship between various rates as well as a set schedule of increases to green fees, season ticket prices, and golf car fees over time. 2. 3. To increase round volume, a shift to an eight (8) minute interval tee time system is indicated. In order to accomplish this, the first and secorvf holes will need to be lengthened to provide better getaway holes for all levels of player. Adequate land space exists behind the existing first green/ second tee area for new green and tee construction. Execute a major renovation to the clubhouse in order to provide upgraded image and improved customer usage. Improvements to all interior and exterior components of the existing building would rreed to be designed by a professional architect specializing in renovation. I msMia iiirniiiriii rn