07-12-2004 Council Packet - Laserfiche WebLink

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\ $ 4 Minnesota Water - Let’s Keep it Clean! A Twin Cities stormwater education collaboration Over 150 Minnesota cities and other MS4s are required to implement Stormwater Pollution Prevention Plans. Each plan requires a strong educational component, with target audiences ami educational goals identified for each six Minimum Control Measures. Metro Watershed Partners, a collaboration of water resource educators in the Twin Cities, saw an opportunity to assist cities in delivering quality stormwater education and established “Minnesota Water - I.el's Keep it Clean”, a program that does three things; 1) ("ullaboiatc with putting clean water messages m mass media, something out of financial reach for individual cities, 2) Make ready-to-adapi stormwater educational materials available to cities and neighborhood organizations, and 3) Achieve a consistency ot message across the '1 win Cites Metro. A regional commumcatioahnarketing firm. Periscope, has been conliacted for placing messages in the media and website design. Hy the end of July 2004, the program will have completed a spring and fall mass media c*impaign. and established a resource laden educational website *ii w\vw ^ Hie website is to serve bolli city-based stormwater educators and the general public. I he Pall 2003 campaign consisted of live print ads 111 daily newspapers, whicli resulteil in d'V and radio ‘‘earned” media The Spring 2004 campaign consisted of print ads in eleven weekly community |U|)crs for two weeks in a row, 274 radio ads and a iniminum of 90 PSAs. I'hc radio coverage reached 30% of the target audience 6 times. A free ad in the 2004 Minnesota lushing Regulation booklet was also made, along willi stmng and fall media releases. Current $110,000 funding is fioin slate and regional governmental grants Of the total grant amount, S7(),00() was spent on creative services and ad placement Continuation funding is sought tioiii subscriptions from cities and coiporatc sponsorships. To date, evaluation has consisted ot ineasui ing website visits. During October of the fall media campaign, 4,300 visits were made, and during May olTlic spring campaign, 2,400 visits were made. Piojecl Contact: C'reative Contact: Ron SlMiss, University of Minnesota E.xlciisum Service 651-215-1950 I sliussfii^uinn cdu 1 aura Mylan. Periscope Inc. \ 612-399-597 lmylan(u’penscope com \ M I N N i s o r A w A r t R IKES KIW IT Cl !• AN Products: »*» • MW rt Cm*s Website - www.clcanwatcrmn.org mi‘l MKCNfeuiMOiiM • ■«««».• »« U»« *•.*.: l^l« ■>,, • ,1* m W * >M «CMI < ■»-. *<, «« M*« M., •> MMi • M *. *4^ ■ WMO-t »■%»»* •• <MM » **«<>»«•>••• l»W *<<••« Mr*,* '« « M M .nr ,*,« ,«**•«•• -• «»*«n ,*I*M^* * r «««>* t ,»*i^>«*n*«M***MII«* MMMMW.S Wm »«»*•** * M» wn » wI*** WW»*W* «kw *»•*•*>•«■•••«»«.,*■» mm** M*«»r M .■»».« MW «« W*>»w»w * *«*•••** *<lMM*n*««» w* *WM*«M*«MWM *M*W« *•* •* . w*i» * M ■ ■*«■ Wn •WWAWvw**’ •*«*•*** ^^ *****>*^* •**«■•••>« W*W «»n»MW»W nnwn m * »W atwanMtMtWM'M* ««*•*»« «M «M> •MMM tWrtMf «<•*•« »• *•*«*<» — . MM >4 «.*•*.»•• • M ,*M» »,***«-».* M»n*4 • **t«.« .*M*. »**« M«> *M*n M.W ,*»«•—*■ «rW* **« 4* W»MM-* *n M• «* (••«»«« _____ ___________________ C’oic pioju.mi piodiici lo .SCI VC .is an un-going rcsimuT ccnlci foi ci!ik .iUi)ii.i1 m.ilciials ih.it city and neighbothood. based stormwater educators can readily access and adapt to their needs. Rite also provides content for the general public. General public pages are completed; stonnwatcr educator pages arc scheduled to be completed bv July 2004. OVKR >