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r <br />L <br />ObVtv^Fall 2003 Print Ad <br />Quirky lake obituary ad ran five times total in Twin <br />Cities’ two daily papers, Pioneer Press and Star <br />Tribune. Story picked up by TV and radio news. <br />Ad placement cost = $1.500 <br />sr-iS.-4,300 website visits occurred during the time the ad <br />ran and TV and radio coverage took place. <br />spring 2004 DNR Fishing Regs Ad <br />Clean water message and website address given in <br />1.3 million copies of 2004 Minnesota Fishing <br />Regulations. Donated ad space. <br />414« w mum rM*** <br />•o»n ovra riirmtfi* <br />*"«• irowi wumt. <br />ftnrlhT 4164* <br />O n mow 10 <br />«M|UaU <br />Spring 2004 Radio Ad <br />Paid radio ads and PSAs went out on the theme of <br />“Algae World", a high energy product that <br />indicated that “globs of green gooey slimc arc <br />coni'iig to a lake near you" if we don’t take steps to <br />protect water quality. More sedate paid sponsorship <br />also placed on Minnesota Public Radio. A total of <br />274 paid ads and a minimum of 90 PSAs were <br />made, reaching 30% of the target audience 6 times. <br />Ad placement cost ■ $16,000. <br />Mok^ fishirvg fcir yco|> ^0 comeu. <br />< Iv-orrv* <!»»<c. <br />--i V-.' <br />Spring 2004 Print Ad <br />Color green crayon ad placed in eleven Twin Cities <br />weekly community papers. Ran twice in each paper <br />over two consecutive weeks. <br />Ad placement cost ^ $;V000 <br />2,400 website visits occurred during May 2004 <br />when the spring pnnt and radio (sec below) ads <br />took place. <br />1