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What is a Vision Statement? <br />A vision statement is the anchor point of any strategic plan. It outlines what an organization <br />would like to ultimately achieve and gives purpose to the existence of the organization. A good <br />vision statement should be short, simple, specific to your business, leave nothing open to <br />interpretation, and should have ambition. This comprehensive guide will take you through the <br />entire process of writing a good vision statement, with examples and resources to help along the <br />way. Let's start off by reminding ourselves of what our end -game looks like in terms of our <br />finished plan: <br />W� <br />M <br />OUR VISION <br />in <br />v <br />F1 <br />