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Mission <br />Definition: A mission statement describes the purpose of an organization or <br />business and the quest of the leadership team. A mission statement serves as: <br />• A statement that clearly states the task of the organization <br />• A "grounding tool" that helps leaders maintain focus <br />• A statement of the current job that will secure the desired future <br />• A rally cry to be shared with others <br />Mission Statement Format <br />Mission statements are short statements that include key factors. They may be limited to <br />40 words, but are written clearly, concisely and contain all the key information. One to <br />two sentences per question is standard. <br />Components of Mission and Sub -components <br />Mission Component Question <br />Sub -components <br />1. Why do you exist? <br />The task you are charged to complete <br />The goals to be met <br />The roles to be fulfilled <br />The return to provide the shareholders and stakeholders <br />The need to be fulfilled <br />2. Who do you serve? <br />The customers who purchase your product <br />The needs of the customers who purchase your product <br />The end users to use your product <br />The markets and industries they are within <br />3. What do you produce? <br />The specific products and services <br />The technology base <br />4. What is your unique <br />Product quality <br />competence or value? <br />Service <br />Solutions provided <br />Cost <br />Management systems included <br />Relationship with the customers <br />Technological expertise <br />5. How do you operate? <br />General approach with customers <br />Manufacturing, distribution, sales, marketing specifics <br />6. How will you know when you <br />Goals to be reached <br />have accomplished your task? <br />Measures to be achieved <br />Requirements to be met <br />