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What is a Vision Statement for? <br />Here's a quick reminder of what we're trying to achieve when writing a good vision statement <br />(not everything will apply to every organization, but you'll get the gist...) <br />• Creating the pinnacle of the funnel, which every significant action we do going forward <br />will ultimately be contributing towards. <br />• A memorable and inspirational summary that describes our reason for existence as an <br />organization — one that will help to motivate existing employees and even attract high- <br />quality new ones. <br />• A succinct statement about what our organization is trying to achieve to help third parties <br />such as investors or the media better understand us. <br />• A `limiter' that helps us to rule out certain opportunities which do not ultimately contribute <br />to our vision. <br />