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Mr. Eric Zweber
<br />WSB & Associates, Inc.
<br />December 19, 2017
<br />Page 45
<br />MAXFIELD RESEARCH AND CONSULTING, LLC
<br />TABLE 22
<br />RETAIL DEMAND POTENTIAL AND LEAKAGE
<br />NAVARRE 5 -MILE
<br />RADIUS
<br />2017
<br />Demand
<br />Supply
<br />Retail Gap
<br />Surplus/Leakage Number
<br />of
<br />Industry Group (NAICS Code)
<br />(Retail Potential)
<br />(Retail Sales)
<br />(Demand - Supply)
<br />Factor Businesses
<br />Total Retail Trade and Food & Drink (NAICS 44-45, 722)
<br />$1,465,161,877
<br />$420,595,936
<br />$1,044,565,941
<br />55.4
<br />309
<br />Tota I Reta i I Trade (NAI CS 44-45)
<br />$1,319,383,170
<br />$334,264,186
<br />$985,118,984
<br />59.6
<br />233
<br />Total Food & Drink (NAICS 722)
<br />$145,778,708
<br />EXPENDITURE
<br />$86,331,750
<br />TYPE
<br />$59,446,958
<br />25.6
<br />76
<br />Motor Vehicle & Parts Dealers
<br />$273,031,317
<br />$48,007,748
<br />$225,023,569
<br />70.1
<br />25
<br />AutomobileDeaIers
<br />$217,457,583
<br />$7,977,305
<br />$209,480,278
<br />92.9
<br />4
<br />Other Motor Vehicle Dealers
<br />$31,302,300
<br />$33,208,460
<br />($1,906,160)
<br />(3.0)
<br />12
<br />Auto Parts, Accessories & Tire Stores
<br />$24,271,434
<br />$6,821,983
<br />$17,449,451
<br />56.1
<br />9
<br />Furniture & Home Furnishings Stores
<br />$43,421,622
<br />$11,715,267
<br />$31,706,355
<br />57.5
<br />15
<br />Furniture Stores
<br />$25,407,690
<br />$996,344
<br />$24,411,346
<br />92.5
<br />2
<br />Home Furnishings Stores
<br />$18,013,933
<br />$10,718,923
<br />$7,295,010
<br />25.4
<br />13
<br />Electronics & Appliance Stores
<br />$49,869,939
<br />$17,626,389
<br />$32,243,550
<br />47.8
<br />15
<br />Bldg Materials, Garden Equip. & Supply Stores
<br />$101,657,303
<br />$31,946,126
<br />$69,711,177
<br />52.2
<br />28
<br />Bldg Material&Supplies Dealers
<br />$91,455,405
<br />$24,836,604
<br />$66,618,801
<br />57.3
<br />22
<br />Lawn & Garden Equip & Supply Stores
<br />$10,201,898
<br />$7,109,522
<br />$3,092,376
<br />17.9
<br />6
<br />Food & Beverage Stores
<br />$203,992,841
<br />$71,428,021
<br />$132,564,820
<br />48.1
<br />23
<br />Grocery Stores
<br />$166,772,659
<br />$51,905,277
<br />$114,867,382
<br />52.5
<br />8
<br />Specialty Food Stores
<br />$10,286,259
<br />$2,154,202
<br />$8,132,057
<br />65.4
<br />4
<br />Beer, Wine & Liquor Stores
<br />$26,933,923
<br />$17,368,543
<br />$9,565,380
<br />21.6
<br />11
<br />Health & Personal Care Stores
<br />$91,628,133
<br />$22,411,233
<br />$69,216,900
<br />60.7
<br />12
<br />Gasoline Stations
<br />$138,114,753
<br />$48,440,917
<br />$89,673,836
<br />48.1
<br />12
<br />Clothing & Clothing Accessories Stores
<br />$72,910,482
<br />$28,807,127
<br />$44,103,355
<br />43.4
<br />31
<br />Cl othi ng Stores
<br />$48,930,743
<br />$15,583,803
<br />$33,346,940
<br />51.7
<br />22
<br />Shoe Stores
<br />$10,193,797
<br />$0
<br />$10,193,797
<br />100.0
<br />0
<br />Jewelry, Luggage & Leather Goods Stores
<br />$13,785,942
<br />$13,191,567
<br />$594,375
<br />2.2
<br />9
<br />Sporting Goods, Hobby, Book & Music Stores
<br />$41,017,804
<br />$10,807,870
<br />$30,209,934
<br />58.3
<br />12
<br />Sporting Goods/Hobby/Musical Instr Stores
<br />$35,693,853
<br />$9,021,925
<br />$26,671,928
<br />59.6
<br />10
<br />Book, Periodical & Music Stores
<br />$5,323,950
<br />$1,785,946
<br />$3,538,004
<br />49.8
<br />1
<br />General Merchandise Stores
<br />$231,338,399
<br />$15,872,083
<br />$215,466,316
<br />87.2
<br />10
<br />Department Stores Excluding Leased Depts.
<br />$174,570,783
<br />$9,654,682
<br />$164,916,101
<br />89.5
<br />1
<br />Other General Merchandise Stores v
<br />Miscellaneous Store Retailers N
<br />$56,767,617
<br />$50,280,409
<br />$6,217,401
<br />$25,083,031
<br />$50,550,216
<br />$25,197,378
<br />80.3
<br />33.4
<br />8
<br />47
<br />Florists
<br />$3,459,149
<br />$914,561
<br />$2,544,588
<br />58.2
<br />4
<br />Office Supplies, Stationary& GiftSts
<br />$10,669,342
<br />$9,460,044
<br />$1,209,298
<br />6.0
<br />12
<br />Used Merchandise Stores
<br />$6,484,743
<br />$1,967,103
<br />$4,517,640
<br />53.5
<br />7
<br />Other Miscellaneous Stor
<br />Q0,ses;
<br />$29,667,175
<br />$12,741,323
<br />$16,925,852
<br />39.9
<br />23
<br />Nonstore Retailers
<br />$22,120,166
<br />$2,118,375
<br />$20,001,791
<br />82.5
<br />4
<br />Electronic Shopping&Mail
<br />$16,870,797
<br />$1,246,433
<br />$15,624,364
<br />86.2
<br />1
<br />Vending Machine Operators
<br />$942,008
<br />$230,841
<br />$711,167
<br />60.6
<br />1
<br />Direct Selling Establishments
<br />$4,307,361
<br />$641,100
<br />$3,666,261
<br />74.1
<br />2
<br />Food Services & Drinking Places
<br />$145,778,708
<br />$86,331,750
<br />$59,446,958
<br />25.6
<br />76
<br />Special Food Services
<br />$3,728,365
<br />$949,922
<br />$2,778,443
<br />59.4
<br />5
<br />Drinking Places -Alcoholic Beverages
<br />$9,107,936
<br />$3,564,223
<br />$5,543,713
<br />43.7
<br />3
<br />Restaurants/Other Eating Places
<br />$132,942,406
<br />$81,817,605
<br />$51,124,801
<br />23.8
<br />68
<br />Note: All figures quoted in 2016 dollars. Supply (retail
<br />sales ) estimates sales to consumers by establishments, sales to businesses are
<br />excluded. Demand (retail potential) estimates theexpected amoutspent by consumers
<br />ata retail establishment. Leakage/Surplus factor
<br />measures the relationship between supply and demand at ranges from+100 (total leakage) to
<br />-100 (total surplus).
<br />A positivevalue represents
<br />"leakage" of retai I opportunity outside the trade area.
<br />A negative value represents
<br />a surplus of retail sales, a market
<br />where customers are drawn
<br />in from outside the trade area.
<br />Sources: ESRI; Maxfield Research & Consulting, LLC
<br />MAXFIELD RESEARCH AND CONSULTING, LLC
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