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Mr. Eric Zweber
<br />WSB & Associates, Inc.
<br />December 19, 2017
<br />Page 46
<br />MAXFIELD RESEARCH AND CONSULTING, LLC
<br />TABLE 23
<br />RETAIL DEMAND POTENTIAL AND LEAKAGE
<br />ORONO CITY
<br />2017
<br />Demand
<br />Supply
<br />Retail Gap
<br />Surplus/Leakage Number of
<br />Industry Group (NAICS Code) (Retail Potential)
<br />(Retail Sales) (Demand - Supply)
<br />Factor Businesses
<br />Total Retail Trade and Food & Drink (NAICS 44-45, 722)
<br />$273,377,507
<br />$63,595,140
<br />$209,782,367
<br />62.3
<br />39
<br />Tota I Reta i I Tra de (NAI CS 44-45)
<br />$245,936,678
<br />$59,162,800
<br />$186,773,878
<br />61.2
<br />33
<br />Total Food & Drink (NAICS 722)
<br />$27,440,829
<br />EXPENDITURE
<br />$4,432,340
<br />TYPE
<br />$23,008,489
<br />72.2
<br />6
<br />Motor Vehicle & Parts Dealers
<br />$50,578,889
<br />$21,468,058
<br />$29,110,831
<br />40.4
<br />7
<br />AutomobileDeaIers
<br />$40,231,314
<br />$1,378,783
<br />$38,852,531
<br />93.4
<br />1
<br />Other Motor Vehicle Dealers
<br />$5,803,044
<br />$16,354,747
<br />($10,551,703)
<br />(47.6)
<br />2
<br />Auto Parts, Accessories &Tire Stores
<br />$4,544,531
<br />$3,734,528
<br />$810,003
<br />9.8
<br />4
<br />Furniture & Home Furnishings Stores
<br />$8,166,792
<br />$3,353,614
<br />$4,813,178
<br />41.8
<br />2
<br />Furniture Stores
<br />$4,761,449
<br />$0
<br />$4,761,449
<br />100.0
<br />0
<br />Home Furnishings Stores
<br />$3,405,343
<br />$3,353,614
<br />$51,729
<br />0.8
<br />2
<br />Electronics & Appliance Stores
<br />$9,444,296
<br />$3,201,648
<br />$6,242,648
<br />49.4
<br />3
<br />Bldg Materials, Garden Equip. & Supply Stores
<br />$19,381,412
<br />$6,201,401
<br />$13,180,011
<br />51.5
<br />5
<br />Bldg Material&Supplies Dealers
<br />$17,380,098
<br />$4,781,741
<br />$12,598,357
<br />56.8
<br />4
<br />Lawn & Garden Equip & Supply Stores
<br />$2,001,314
<br />$1,419,660
<br />$581,654
<br />17.0
<br />1
<br />Food & Beverage Stores
<br />$37,825,732
<br />$14,968,478
<br />$22,857,254
<br />43.3
<br />3
<br />Grocery Stores
<br />$30,734,280
<br />$14,48038
<br />i
<br />$16,252,242
<br />35.9
<br />2
<br />Specialty Food Stores
<br />$1,894,083
<br />$$1,894,083
<br />100.0
<br />0
<br />Beer, Wine &Liquor Stores
<br />$5,197,369
<br />$\.V
<br />$4,710,929
<br />82.9
<br />1
<br />Health & Personal Care Stores
<br />$17,043,7870
<br />$17,043,787
<br />100.0
<br />0
<br />Gasoline Stations
<br />$25,217,387
<br />6
<br />$18,937,471
<br />60.1
<br />2
<br />Clothing & Clothing Accessories Stores
<br />$13,882,519
<br />$0
<br />$13,882,519
<br />100.0
<br />0
<br />Cl othi ng Stores
<br />$9,254,983
<br />$0
<br />$9,254,983
<br />100.0
<br />0
<br />Shoe Stores
<br />$1,891,861
<br />$0
<br />$1,891,861
<br />100.0
<br />0
<br />Jewelry, Luggage & Leather Goods Stores
<br />$2,735,675
<br />$0
<br />$2,735,675
<br />100.0
<br />0
<br />Sporting Goods, Hobby, Book & Music Stores
<br />$7,694,959
<br />$1,561,511
<br />$6,133,448
<br />66.3
<br />3
<br />Sporting Goods/Hobby/Musical Instr Stores
<br />$6,689,415
<br />$1,561,511
<br />$5,127,904
<br />62.1
<br />3
<br />Book, Periodical & Music Stores
<br />$1,005,544
<br />$0
<br />$1,005,544
<br />100.0
<br />0
<br />General Merchandise Stores
<br />$43,125,150
<br />$850,552
<br />$42,274,598
<br />96.1
<br />2
<br />Department Stores Excluding Leased Depts.
<br />$32,641,652
<br />$0
<br />$32,641,652
<br />100.0
<br />0
<br />Other General Merchandise Stores s,
<br />$10,483,498
<br />$850,552
<br />$9,632,946
<br />85.0
<br />2
<br />Miscellaneous Store Retailers
<br />$9,361,046
<br />$1,029,610
<br />$8,331,436
<br />80.2
<br />5
<br />Florists
<br />$710,279
<br />$364,997
<br />$345,282
<br />32.1
<br />2
<br />OfficeSupplies, Stab onary&Gift Stores
<br />$2,001,624
<br />$290,005
<br />$1,711,619
<br />74.7
<br />1
<br />Used Merchandise Stores
<br />$1,215,961
<br />$0
<br />$1,215,961
<br />100.0
<br />0
<br />Other Miscellaneous Store Retailers
<br />$5,433,182
<br />$374,608
<br />$5,058,574
<br />87.1
<br />2
<br />Nonstore Retailers
<br />$4,214,709
<br />$248,012
<br />$3,966,697
<br />88.9
<br />1
<br />Electronic Shopping & Mail -Order Houses
<br />$3,185,449
<br />$0
<br />$3,185,449
<br />100.0
<br />0
<br />Vending Machine Operators
<br />$173,941
<br />$0
<br />$173,941
<br />100.0
<br />0
<br />Direct Selling Establishments
<br />$855,319
<br />$248,012
<br />$607,307
<br />55.0
<br />1
<br />Food Services & Drinking Places
<br />$27,440,829
<br />$4,432,340
<br />$23,008,489
<br />72.2
<br />6
<br />Special Food Services
<br />$691,993
<br />$225,549
<br />$466,444
<br />50.8
<br />1
<br />Drinking Places- Alcoholic Beverages
<br />$1,778,415
<br />$863,307
<br />$915,108
<br />34.6
<br />1
<br />Restaurants/Other Eating Places
<br />$24,970,421
<br />$3,343,484
<br />$21,626,937
<br />76.4
<br />4
<br />Note: All figures quoted in 2016 dollars. Supply (retail sales
<br />) estimates sales to consumers by establishments, sales to businesses are
<br />excluded. Demand (retail potential) estimates theexpected
<br />amoutspent by consumers ata retail
<br />establishment. Leakage/Surplus factor
<br />measures the relationship between supply and demand at ranges
<br />from+100 (total leakage) to -100
<br />(total surplus).
<br />A positivevalue represents
<br />"leakage" of retai I opportunity outside the trade area. A negative value represents a surplus of retail sales, a market
<br />where customers are drawn
<br />in from outside the trade area.
<br />Sources: ESRI; Maxfield Research & Consulting, LLC
<br />MAXFIELD RESEARCH AND CONSULTING, LLC
<br />
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