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Mr. Eric Zweber <br />WSB & Associates, Inc. <br />December 19, 2017 <br />Page 46 <br />MAXFIELD RESEARCH AND CONSULTING, LLC <br />TABLE 23 <br />RETAIL DEMAND POTENTIAL AND LEAKAGE <br />ORONO CITY <br />2017 <br />Demand <br />Supply <br />Retail Gap <br />Surplus/Leakage Number of <br />Industry Group (NAICS Code) (Retail Potential) <br />(Retail Sales) (Demand - Supply) <br />Factor Businesses <br />Total Retail Trade and Food & Drink (NAICS 44-45, 722) <br />$273,377,507 <br />$63,595,140 <br />$209,782,367 <br />62.3 <br />39 <br />Tota I Reta i I Tra de (NAI CS 44-45) <br />$245,936,678 <br />$59,162,800 <br />$186,773,878 <br />61.2 <br />33 <br />Total Food & Drink (NAICS 722) <br />$27,440,829 <br />EXPENDITURE <br />$4,432,340 <br />TYPE <br />$23,008,489 <br />72.2 <br />6 <br />Motor Vehicle & Parts Dealers <br />$50,578,889 <br />$21,468,058 <br />$29,110,831 <br />40.4 <br />7 <br />AutomobileDeaIers <br />$40,231,314 <br />$1,378,783 <br />$38,852,531 <br />93.4 <br />1 <br />Other Motor Vehicle Dealers <br />$5,803,044 <br />$16,354,747 <br />($10,551,703) <br />(47.6) <br />2 <br />Auto Parts, Accessories &Tire Stores <br />$4,544,531 <br />$3,734,528 <br />$810,003 <br />9.8 <br />4 <br />Furniture & Home Furnishings Stores <br />$8,166,792 <br />$3,353,614 <br />$4,813,178 <br />41.8 <br />2 <br />Furniture Stores <br />$4,761,449 <br />$0 <br />$4,761,449 <br />100.0 <br />0 <br />Home Furnishings Stores <br />$3,405,343 <br />$3,353,614 <br />$51,729 <br />0.8 <br />2 <br />Electronics & Appliance Stores <br />$9,444,296 <br />$3,201,648 <br />$6,242,648 <br />49.4 <br />3 <br />Bldg Materials, Garden Equip. & Supply Stores <br />$19,381,412 <br />$6,201,401 <br />$13,180,011 <br />51.5 <br />5 <br />Bldg Material&Supplies Dealers <br />$17,380,098 <br />$4,781,741 <br />$12,598,357 <br />56.8 <br />4 <br />Lawn & Garden Equip & Supply Stores <br />$2,001,314 <br />$1,419,660 <br />$581,654 <br />17.0 <br />1 <br />Food & Beverage Stores <br />$37,825,732 <br />$14,968,478 <br />$22,857,254 <br />43.3 <br />3 <br />Grocery Stores <br />$30,734,280 <br />$14,48038 <br />i <br />$16,252,242 <br />35.9 <br />2 <br />Specialty Food Stores <br />$1,894,083 <br />$$1,894,083 <br />100.0 <br />0 <br />Beer, Wine &Liquor Stores <br />$5,197,369 <br />$\.V <br />$4,710,929 <br />82.9 <br />1 <br />Health & Personal Care Stores <br />$17,043,7870 <br />$17,043,787 <br />100.0 <br />0 <br />Gasoline Stations <br />$25,217,387 <br />6 <br />$18,937,471 <br />60.1 <br />2 <br />Clothing & Clothing Accessories Stores <br />$13,882,519 <br />$0 <br />$13,882,519 <br />100.0 <br />0 <br />Cl othi ng Stores <br />$9,254,983 <br />$0 <br />$9,254,983 <br />100.0 <br />0 <br />Shoe Stores <br />$1,891,861 <br />$0 <br />$1,891,861 <br />100.0 <br />0 <br />Jewelry, Luggage & Leather Goods Stores <br />$2,735,675 <br />$0 <br />$2,735,675 <br />100.0 <br />0 <br />Sporting Goods, Hobby, Book & Music Stores <br />$7,694,959 <br />$1,561,511 <br />$6,133,448 <br />66.3 <br />3 <br />Sporting Goods/Hobby/Musical Instr Stores <br />$6,689,415 <br />$1,561,511 <br />$5,127,904 <br />62.1 <br />3 <br />Book, Periodical & Music Stores <br />$1,005,544 <br />$0 <br />$1,005,544 <br />100.0 <br />0 <br />General Merchandise Stores <br />$43,125,150 <br />$850,552 <br />$42,274,598 <br />96.1 <br />2 <br />Department Stores Excluding Leased Depts. <br />$32,641,652 <br />$0 <br />$32,641,652 <br />100.0 <br />0 <br />Other General Merchandise Stores s, <br />$10,483,498 <br />$850,552 <br />$9,632,946 <br />85.0 <br />2 <br />Miscellaneous Store Retailers <br />$9,361,046 <br />$1,029,610 <br />$8,331,436 <br />80.2 <br />5 <br />Florists <br />$710,279 <br />$364,997 <br />$345,282 <br />32.1 <br />2 <br />OfficeSupplies, Stab onary&Gift Stores <br />$2,001,624 <br />$290,005 <br />$1,711,619 <br />74.7 <br />1 <br />Used Merchandise Stores <br />$1,215,961 <br />$0 <br />$1,215,961 <br />100.0 <br />0 <br />Other Miscellaneous Store Retailers <br />$5,433,182 <br />$374,608 <br />$5,058,574 <br />87.1 <br />2 <br />Nonstore Retailers <br />$4,214,709 <br />$248,012 <br />$3,966,697 <br />88.9 <br />1 <br />Electronic Shopping & Mail -Order Houses <br />$3,185,449 <br />$0 <br />$3,185,449 <br />100.0 <br />0 <br />Vending Machine Operators <br />$173,941 <br />$0 <br />$173,941 <br />100.0 <br />0 <br />Direct Selling Establishments <br />$855,319 <br />$248,012 <br />$607,307 <br />55.0 <br />1 <br />Food Services & Drinking Places <br />$27,440,829 <br />$4,432,340 <br />$23,008,489 <br />72.2 <br />6 <br />Special Food Services <br />$691,993 <br />$225,549 <br />$466,444 <br />50.8 <br />1 <br />Drinking Places- Alcoholic Beverages <br />$1,778,415 <br />$863,307 <br />$915,108 <br />34.6 <br />1 <br />Restaurants/Other Eating Places <br />$24,970,421 <br />$3,343,484 <br />$21,626,937 <br />76.4 <br />4 <br />Note: All figures quoted in 2016 dollars. Supply (retail sales <br />) estimates sales to consumers by establishments, sales to businesses are <br />excluded. Demand (retail potential) estimates theexpected <br />amoutspent by consumers ata retail <br />establishment. Leakage/Surplus factor <br />measures the relationship between supply and demand at ranges <br />from+100 (total leakage) to -100 <br />(total surplus). <br />A positivevalue represents <br />"leakage" of retai I opportunity outside the trade area. A negative value represents a surplus of retail sales, a market <br />where customers are drawn <br />in from outside the trade area. <br />Sources: ESRI; Maxfield Research & Consulting, LLC <br />MAXFIELD RESEARCH AND CONSULTING, LLC <br />