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Mr. Eric Zweber
<br />WSB & Associates, Inc.
<br />December 19, 2017
<br />Page 44
<br />MAXFIELD RESEARCH AND CONSULTING, LLC
<br />TABLE 21
<br />RETAIL DEMAND POTENTIAL AND LEAKAGE
<br />NAVARRE 3 -MILE
<br />RADIUS
<br />2017
<br />Demand
<br />Supply
<br />Retail Gap
<br />Surplus/Leakage Number
<br />of
<br />Industry Group (NAICS Code) (Retail Potential)
<br />(Retail Sales) (Demand - Supply)
<br />Factor Businesses
<br />Total Retail Trade and Food & Drink (NAICS 44-45, 722)
<br />$535,612,858
<br />$172,168,743
<br />$363,444,115
<br />51.3
<br />120
<br />Total Retai I Trade (NAICS 44-45)
<br />$482,523,379
<br />$133,891,510
<br />$348,631,869
<br />56.6
<br />89
<br />Total Food & Drink (NAICS 722)
<br />$53,089,479
<br />EXPENDITURE
<br />$38,277,232
<br />TYPE
<br />$14,812,247
<br />16.2
<br />31
<br />Motor Vehicle & Parts Dealers
<br />$99,423,043
<br />$23,897,095
<br />$75,525,948
<br />61.2
<br />15
<br />Automobi le Dealers
<br />$79,182,070
<br />$2,050,214
<br />$77,131,856
<br />95.0
<br />3
<br />Other Motor Vehicle Dealers
<br />$11,338,855
<br />$16,703,910
<br />($5,365,055)
<br />(19.1)
<br />6
<br />Auto Parts, Accessories & Tire Stores
<br />$8,902,118
<br />$5,142,971
<br />$3,759,147
<br />26.8
<br />6
<br />Furniture & Home Furnishings Stores
<br />$15,746,253
<br />$4,068,157
<br />$11,678,096
<br />58.9
<br />6
<br />Furniture Stores
<br />$9,240,709
<br />$705,683
<br />$8,535,026
<br />85.8
<br />1
<br />Home Furnishings Stores
<br />$6,505,543
<br />$3,362,474
<br />$3,143,069
<br />31.9
<br />5
<br />Electronics & Appliance Stores
<br />$18,233,322
<br />$7,727,957
<br />$10,505,365
<br />40.5
<br />6
<br />Bldg Materials, Garden Equip. & Supply Stores
<br />$36,688,185
<br />$10,731,333
<br />$25,956,852
<br />54.7
<br />9
<br />Bldg Material&Supplies Dealers
<br />$33,012,711
<br />$9,129,145
<br />$23,883,566
<br />56.7
<br />8
<br />Lawn & Garden Equip & Supply Stores
<br />$3,675,474
<br />$1,602,187
<br />$2,073,287
<br />39.3
<br />1
<br />Food & Beverage Stores
<br />$75,096,200
<br />$36,591,107
<br />$38,505,093
<br />34.5
<br />9
<br />Grocery Stores
<br />$61,451,947
<br />$29,157,128
<br />$32,294,819
<br />35.6
<br />3
<br />Specialty Food Stores
<br />$3,792,310
<br />$445,514
<br />$3,346,796
<br />79.0
<br />1
<br />Beer, Wine & Liquor Stores
<br />$9,851,942
<br />$6,988,465
<br />$2,863,477
<br />17.0
<br />5
<br />Health & Personal Care Stores
<br />$33,767,842
<br />$7,834,775
<br />$25,933,067
<br />62.3
<br />5
<br />Gasoline Stations
<br />$50,957,027
<br />$18,086,810
<br />$32,870,217
<br />47.6
<br />5
<br />Clothing & Clothing Accessories Stores
<br />$26,545,442
<br />$14,016,785
<br />$12,528,657
<br />30.9
<br />10
<br />Cl othi ng Stores
<br />$17,836,647
<br />$5,358,116
<br />$12,478,531
<br />53.8
<br />7
<br />Shoe Stores
<br />$3,687,554
<br />$0
<br />$3,687,554
<br />100.0
<br />0
<br />Jewelry, Luggage & Leather Goods Stores
<br />$5,021,241
<br />$8,658,669
<br />($3,637,428)
<br />(26.6)
<br />3
<br />Sporting Goods, Hobby, Book & Music Stores
<br />$14,934,881
<br />$1,638,205
<br />$13,296,676
<br />80.2
<br />3
<br />Sporting Goods/Hobby/Musical Instr Stores
<br />$12,986,768
<br />$1,638,205
<br />$11,348,563
<br />77.6
<br />3
<br />Book, Periodical & Music Stores
<br />$1,948,113
<br />$0
<br />$1,948,113
<br />100.0
<br />0
<br />General Merchandise Stores
<br />$84,610,381
<br />$1,448,666
<br />$83,161,715
<br />96.6
<br />3
<br />Department Stores Excluding Leased Depts.
<br />$63,775,567
<br />$0
<br />$63,775,567
<br />100.0
<br />0
<br />Other General Merchandise Stores �.-•�
<br />$20,834,815
<br />$1,340,482
<br />$19,494,333
<br />87.9
<br />2
<br />Miscellaneous Store Retailers
<br />$18,422,426
<br />$7,523,946
<br />$10,898,480
<br />42.0
<br />17
<br />Florists
<br />$1,228,539
<br />$606,436
<br />$622,103
<br />33.9
<br />2
<br />Office Supplies, Stationary& Gift Stores �;
<br />$3,891,558
<br />$3,026,738
<br />$864,820
<br />12.5
<br />3
<br />Used Merchandise Stores
<br />$2,366,857
<br />$714,706
<br />$1,652,151
<br />53.6
<br />3
<br />Other Miscellaneous Store Retailers
<br />$10,935,473
<br />$3,176,066
<br />$7,759,407
<br />55.0
<br />8
<br />Nonstore Retailers
<br />$8,098,379
<br />$326,676
<br />$7,771,703
<br />92.2
<br />1
<br />Electronic Shopping & Mail -Order Houses
<br />$6,149,255
<br />$0
<br />$6,149,255
<br />100.0
<br />0
<br />Vending Machine Operators
<br />$346,660
<br />$0
<br />$346,660
<br />100.0
<br />0
<br />Direct Selling Establishments
<br />$1,602,464
<br />$248,012
<br />$1,354,452
<br />73.2
<br />1
<br />Food Services & Drinking Places
<br />$53,089,479
<br />$38,277,232
<br />$14,812,247
<br />16.2
<br />31
<br />Special Food Services
<br />$1,337,609
<br />$414,454
<br />$923,155
<br />52.7
<br />2
<br />Drinking Places -Alcoholic Beverages
<br />$3,310,413
<br />$1,935,735
<br />$1,374,678
<br />26.2
<br />2
<br />Restaurants/Other Eating Places
<br />$48,441,457
<br />$35,927,043
<br />$12,514,414
<br />14.8
<br />27
<br />Note: All figures quoted in 2016 dollars. Supply (retail sales
<br />) estimates sales to consumers by establishments, sales to businesses are
<br />excluded. Demand (retail potential) estimates theexpected
<br />amoutspent by consumers
<br />ata retail establishment. Leakage/Surplus factor
<br />measures the relationship between supply and demand at ranges
<br />from+100 (total leakage) to -100 (total surplus).
<br />A positivevalue represents
<br />"leakage" of retai I opportunity outside the trade area. A negative value represents
<br />a surplus of retail sales, a market
<br />where customers are drawn
<br />in from outside the trade area.
<br />Sources: ESRI; Maxfield Research & Consulting, LLC
<br />MAXFIELD RESEARCH AND CONSULTING, LLC
<br />
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