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Mr. Eric Zweber
<br />WSB & Associates, Inc.
<br />December 19, 2017
<br />Page 43
<br />MAXFIELD RESEARCH AND CONSULTING, LLC
<br />TABLE 20
<br />RETAIL DEMAND POTENTIAL AND LEAKAGE
<br />BLOCK GROUPS 27053072031
<br />AND 27053072032
<br />2017
<br />Demand
<br />Supply
<br />Retail Gap
<br />Surplus/leakage Number of
<br />Industry Group (NAICS Code)
<br />(Retail Potential)
<br />(Retail Sales)
<br />(Demand - Supply)
<br />Factor Businesses
<br />Total Retail Trade and Food & Drink (NAICS 44-45, 722)
<br />$83,246,161
<br />$36,712,858
<br />$46,533,303
<br />38.8
<br />24
<br />Total Retail Trade (NAI C544-45)
<br />$74,923,922
<br />$31,455,599
<br />$43,468,323
<br />40.9
<br />18
<br />Total Food & Drink (NAICS 722)
<br />$8,322,239
<br />EXPENDITURE
<br />$5,257,259
<br />TYPE
<br />$3,064,980
<br />22.6
<br />6
<br />Motor Vehicle & Parts Dealers
<br />$15,332,266
<br />$4,274,957
<br />$11,057,309
<br />56.4
<br />5
<br />AutomobileDeaIers
<br />$12,220,953
<br />$0
<br />$12,220,953
<br />100.0
<br />0
<br />Other Motor Vehicle Dealers
<br />$1,736,499
<br />$0
<br />$1,736,499
<br />100.0
<br />0
<br />Auto Parts, Accessories &Tire Stores
<br />$1,374,814
<br />$4,274,957
<br />($2,900,143)
<br />(51.3)
<br />5
<br />Furniture & Home Furnishings Stores
<br />$2,433,512
<br />$938,640
<br />$1,494,872
<br />44.3
<br />1
<br />Furniture Stores
<br />$1,446,739
<br />$0
<br />$1,446,739
<br />100.0
<br />0
<br />Home Furnishings Stores
<br />$986,773
<br />$938,640
<br />$48,133
<br />2.5
<br />1
<br />Electronics & Appliance Stores
<br />$2,864,604
<br />$0
<br />$2,864,604
<br />100.0
<br />0
<br />Bldg Materials, Garden Equip. & Supply Stores
<br />$5,412,792
<br />$3,223,242
<br />$2,189,550
<br />25.4
<br />3
<br />Bldg Material&Supplies Dealers
<br />$4,894,588
<br />$3,223,242
<br />$1,671,346
<br />20.6
<br />3
<br />Lawn & Garden Equip & Supply Stores
<br />$518,204
<br />$0
<br />$518,204
<br />100.0
<br />0
<br />Food & Beverage Stores
<br />$11,791,677
<br />$13,854,42,062,798)
<br />(8.0)
<br />2
<br />Grocery Stores
<br />$9,646,239
<br />$13,36 3 3,721,796)
<br />(16.2)
<br />1
<br />Specialty Food Stores
<br />$596,215
<br /><+$0
<br />$596,215
<br />100.0
<br />0
<br />Beer, Wine & Liquor Stores
<br />$1,549,223
<br />a $486,44
<br />$1,062,783
<br />52.2
<br />1
<br />Health & Personal Care Stores
<br />$5,225,483
<br />$,0
<br />$5,225,483
<br />100.0
<br />0
<br />Gasoline Stations
<br />$7,998,282
<br />$7,625,12
<br />$372,670
<br />2.4
<br />2
<br />Clothing & Clothing Accessories Stores
<br />$4,167,426
<br />$0
<br />$4,167,426
<br />100.0
<br />0
<br />Clothi ng Stores
<br />$2,807,837
<br />$0
<br />$2,807,837
<br />100.0
<br />0
<br />Shoe Stores
<br />$576,622
<br />$0
<br />$576,622
<br />100.0
<br />0
<br />Jewelry, Luggage & Leather Goods Stores
<br />$782,967
<br />$0
<br />$782,967
<br />100.0
<br />0
<br />Sporting Goods, Hobby, Book & Music Stores
<br />$2,352,042
<br />$354,365
<br />$1,997,677
<br />73.8
<br />1
<br />Sporting Goods/Hobby/Musical InstrStores
<br />$2,043,401
<br />$354,365
<br />$1,689,036
<br />70.4
<br />1
<br />Book, Periodical & Music Stores
<br />$308,641
<br />$0
<br />$308,641
<br />100.0
<br />0
<br />General Merchandise Stores
<br />$13,233,944
<br />$708,161
<br />$12,525,783
<br />89.8
<br />1
<br />Department Stores Excluding Leased Depts.
<br />$9,975,419
<br />$0
<br />$9,975,419
<br />100.0
<br />0
<br />Other General Merchandise Stores
<br />$3,258,525
<br />$708,161
<br />$2,550,364
<br />64.3
<br />1
<br />Miscellaneous Store Retailers
<br />$2,875,558
<br />$228,135
<br />$2,647,423
<br />85.3
<br />2
<br />Florists i
<br />$168,075
<br />$95,461
<br />$72,614
<br />27.6
<br />1
<br />Office Supplies, Stationary & Gift Stores
<br />$605,024
<br />$0
<br />$605,024
<br />100.0
<br />0
<br />Used Merchandise Stores
<br />$375,089
<br />$0
<br />$375,089
<br />100.0
<br />0
<br />Other Miscellaneous Store Retailers
<br />$1,727,370
<br />$132,674
<br />$1,594,696
<br />85.7
<br />1
<br />Nonstore Retailers
<br />$1,236,336
<br />$248,012
<br />$988,324
<br />66.6
<br />1
<br />Electronic Shopping & Mail -Order Houses
<br />$960,637
<br />$0
<br />$960,637
<br />100.0
<br />0
<br />Vending Machine Operators
<br />$54,560
<br />$0
<br />$54,560
<br />100.0
<br />0
<br />Direct Selling Establishments
<br />$221,139
<br />$248,012
<br />($26,873)
<br />(5.7)
<br />1
<br />Food Services & Drinking Places
<br />$8,322,239
<br />$5,257,259
<br />$3,064,980
<br />22.6
<br />6
<br />Special Food Services
<br />$200,835
<br />$227,460
<br />($26,625)
<br />(6.2)
<br />1
<br />Drinking Places- Alcoholic Beverages
<br />$508,937
<br />$1,048,301
<br />($539,364)
<br />(34.6)
<br />1
<br />Restaurants/Other Eating Places
<br />$7,612,467
<br />$3,981,498
<br />$3,630,969
<br />31.3
<br />4
<br />Note: All figures quoted in 2016 dollars. Supply (retail
<br />sales) estimates sales to consumers
<br />by establishments, sales to businesses are
<br />excluded. Demand (retail potential) estimates the expected amout spent by consumers
<br />ata retail establishment. Leakage/Surplus factor
<br />measures the relationship between supply and demand
<br />at ranges from+100 (total leakage) to
<br />-100 (total surplus).
<br />A positivevalue represents
<br />"leakage" of retail opportunity outside the trade area. A negative value represents
<br />a surplus of retail sales, a market where customers are drawn
<br />in from outside the trade area.
<br />Sources: ESRI; Maxfield Research & Consulting, LLC
<br />MAXFIELD RESEARCH AND CONSULTING, LLC
<br />
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