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Glen Lake, Minnetonka <br />Weekday <br />9 <br />Weekend 9 <br />Junior <br />Senior <br />Cart <br />Holydale, Plymouth <br />Baker National, Medina <br />$ <br />22 <br />$ <br />22 <br />Pheasant Acres, Rogers <br />$ <br />20 <br />Brookview, Golden Valley <br />$ <br />19 <br />Pioneer, Maple Plain <br />19 <br />$ <br />20 <br />Shamrock, Corcoran <br />$ <br />20 <br />$ <br />22 <br />Theadore, Golden Valley <br />$ <br />31 <br />Eagle Lake Youth, Plymouth <br />$ <br />16 <br />$ <br />Wild Marsh. Buffalo <br />$ <br />14 <br />Glen Lake, Minnetonka <br />b. FEES. Course Fees as analyzed by staff annually and submitted to City council for <br />approval as part of the annual Fee Schedule process. The table below shows fee comparison (as <br />of 2015) with our surrounding competitors. <br />Course <br />Weekday <br />9 <br />Weekend 9 <br />Junior <br />Senior <br />Cart <br />Baker National, Medina <br />$ <br />22 <br />$ <br />22 <br />$ <br />20 <br />Brookview, Golden Valley <br />$ <br />19 <br />$ <br />19 <br />$ <br />20 <br />Braemar, Edina <br />$ <br />20 <br />$ <br />22 <br />$ <br />31 <br />Eagle Lake Youth, Plymouth <br />$ <br />16 <br />$ <br />16 <br />$ <br />14 <br />Glen Lake, Minnetonka <br />$ <br />17 <br />$ <br />17 <br />$ <br />11 <br />$ 13 <br />$ <br />16 <br />Holydale, Plymouth <br />$ <br />22 <br />$ <br />23 <br />$ <br />18 <br />$ 18 <br />$ <br />27 <br />Pheasant Acres, Rogers <br />$ <br />19 <br />$ <br />24 <br />$ <br />20 <br />Pioneer, Maple Plain <br />$ <br />20 <br />$ <br />20 <br />$ <br />22 <br />Shamrock, Corcoran <br />$ <br />20 <br />$ <br />23 <br />$ <br />9 <br />$ 9 <br />$ <br />16 <br />Theadore, Golden Valley <br />$ <br />18 <br />$ <br />18 <br />$ <br />19 <br />Wild Marsh. Buffalo <br />$ <br />24 <br />$ <br />24 <br />$ <br />10 <br />$ 17 <br />$ <br />18 <br />Average <br />$ <br />19.68 <br />$ <br />20.68 <br />$ <br />12.00 <br />$ 14.25 <br />$ <br />20.27 <br />c. SEASON PASSES. Season pass rates are analyzed by staff and submitted to City Council <br />for approval as part of the annual Fee Schedule process. A comparison of season pass prices with <br />surrounding courses is problematic as the majority of the nearby courses do offer more amenities <br />that Orono (18 holes, driving ranges etc.) but also have differing restrictions such as weekdays <br />only. The average season pass at the other golf courses is —$500 more expensive. <br />7. MARKETING. Since the major revenue producer is green fees and cart rentals, the <br />strategies for revenue growth focus on increased play, and maximizing revenue for the rounds <br />played. The expenses for the golf course are relatively fixed. It costs about the same amount of <br />money to maintain the course for 10,000 rounds as it does for 15,000 rounds. The goal of the <br />marketing plan is to increase the number of paid rounds plaid and season passes sold: <br />a. Marketing Objectives. The marketing plan has the following objectives: <br />(1) Increase the Total Number of Golfers. <br />(2) Drive Rounds to Under Utilized Times. Generally middle of the day weekdays are <br />underutilized. To further refine and then target underutilized times the Course will conduct and <br />analysis of tee times by day of week and hour of day. <br />Orono Budget - 2017 Attachment J <br />