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'f, .� „ <br /> ,�r� ical for Yne)+and of cQiuse those farmers markets•wluch'in "' " ' , h`'r 4' <br /> L � ��ia'i ..,'?}„rY.sF-�r�. .�, .zt - x...,''� 3 ii. ii LLlem�:hedeci�esonttiebas�softaste ��dlwould�probab�,p,ur-. �. <br /> �5 3 � : <br /> � t�1p'�',�x F sprte of basiclimitahons?�ilce�'not�tie O �II BV@ "(�. �V84 v�' y `' �v<= - x s-' x. � �;. <br /> r �1p �..c� �L��� <br /> f' �� " '�'i 'E r���"�'+ �.,u �a+�',,Y'3���s.r� ry'' y'£ ...,_,. :� chase a local nono�c tomato before:I wouldnPllrl;llGJC�� <br /> : � <br /> �� 4 �,grown]arger and�n�ore soph�h+c'4a�ted (A:ceorduig to�Samuel� ' ; o�iganic one th�twas,shipped4from Californiy"ah'e said.�He{r� � <br /> �,�?y�; r��omazh�'s Nvaluab'le 2006 histo_ryr,Organzc;Inc Ncctuml Foods!, �� S� called�the�two t'omatoes an enviro $�� ,� F`yv � s <br /> jrG`"d!y?�du'\�'C112lZ�OiU 1� r�'a.�r�,� a:r.�..'?:r.,"a,� � s... �.� �..,ay,� ;$y.Ar�irL 'z:h r .'.iFr ..-r.� r L,•-a3 ��.>?; �IlII1�I1��� S1IICC�:�18i � ,w >is <br /> ,y,�r�i x�„ ,� ere;were, r � ' '�. 3�"s�Ctt"�'WA tfi`�.F� i s .a <br /> �ze�.o th 3,7�06 T`J S^�Sarmers'markets �� Califorma one�iad�etroleum3miles onitwhile,t]ie nono�ganic f;, , <br /> =3 �in2004,;doub�e;the�n'umtieirfherewveie�a'CIeCi1C1 ' �d o''`{,n� �' ?�'+•,•rS".�'`�! � ,r,�.;}�- ,�%G�a� 1 p ,•-:�ii r� 3'F•n�SS`aat?.vg3's' .�at <br /> � n, � s ..;.�axy�;,r�,.j',,;�r�w�-��K;t3,;,�K �.�k.� W r �- , e earher) J r z z� one was grown�th peshcides�Butthe localitomato from�, <br /> .�� -';� '.i.`r ,r..,t x a �a?.�S�t`ip S� o�fP'. art y .�R • 011tSlClei � ,��. <br /> ar„Y ,jT>) r �'�i.�`��:;�rµ}.w 1 T�s�.�s �,1,�,�__ r#+4. �. ! � +. . .. � ;• c Aiishn will be fre,sher,:will�ust taste better,�he.said. <br /> . . C� r }, .� f 4 a� xs.. -�e �Y "� eE'fr,'�s <br /> However ,e also noted that roducts hke� `; <br /> � .t� k, ,�;But#or�the��ast�fewtyears�`t�e easiest� " A` � " � �} ,,� � .,Y P _� ��q��t . <br /> F •; t � 4z i.�ry, �a-c�y �$ ,1t?kz^3,��yT kv.::r_rr� ;< ._,,c t i� f. ?. !- � .+tn v ��i!Y'° "{2 a.`Ssi-'� �, . <br /> t 1''.l�t�'�5�44.`S%J��C+ t�,�n r �..,�- �§.4 .>.i`.�[:��;f l.�lLl:. �. C 1 <br /> � �e� � �.,,� � canlastmontlis m stoiage don�taste so different�for being , }' <br /> "'4 rL 7 �:7:r t..r t � fx s� �•tt4 �' . r1 � ✓.:�Y°-^l'� �a'�-a �a ,r� . <br /> �� 1�answerfa�r��OOd�baffled�Amencans�hasbeen � � sluppeii In;thatcase,hesaid; ���tP,��o �,��:t: :F <br /> �i f�';k���� k�R;Va�F?rt`.�s :+*'$H 'nM1'�s�r x�?,�:.. �� �€`';l� s v.� <br /> ( �.y'1>'y y� � �.. �-LNI-•n�� ��6,��- ��.�rY�d(�M /�=_3*"L��(�F }Y� �:�f N n., 5 .. ,r Y-i. r� �-"y� �S v � aF f'"s�Y dLar �r yTganl�,v'?,�`. ��:� .. <br /> ��¢ ���� ��.aks�in e;com an ��I Iho e Fo�flli �f �;k; �.� ��-`version�om Galifomia ;Maokey a la�pwled�,e,$�that�organ � <br /> 7 �`!:� 3�P �yI,�Y . � i .� � ��: -..�... �7 W�!\� ''Ji.^ h-Y- .. c'iS:.:.:� �%-�i4. < ��:!A:_y C::i,1a t �r.�r?.-- .�•:A.t ♦ -�5.,�. <br /> o . � <br /> �t��:t �•'�`s���?� n�"�ry'3 ��`-'�;uy`�k s.'� �',b•r�a ;'c,'-'�"'y�."2�.Y i'�r�+ rt4�1c dg11CU1tUIBilS $3w2(�,heEL'11t1c1Z2Cl 0 .� `:,..��d IllS iyk T•;. <br /> I ��-.. �'> .. 1 '7�° t..,,� +„ '�.,,y��"�.:-.:'" ,'��.::c+%., fi.,�.-"'{ �.�St.. =eJS��i�,:[�,br.y�;',,�' "".-•'^3P,,sR! - � ;;:�.n��.,':�'i"r�lb�zy".�:+�Y� ::i=t;+ .,i't:< �,,�'" <br /> ��� :;�?;�,' �,.,Who�e�F.00as�lio. i�.has`190�locahons�fromTi�azd,�Ore to ��,�,�,.�.where cow's�aie utn" vv�}li�feed�n>fa�to ose '��` � <br /> ''�a '��. c y�y4���' +�-+Fu' +rr,`.syF t'�2cn7�>aF ab5.. 1 0. >.. .��,� y.� , . P �.. Iy ._�,i,iLlll�#]�IIICO r- �l��}. <br /> �'�� s ��Nothng Eiillim?I,ondon=�`fisca1�2006'ttie chauis�sales ; convenhonal inilk co�vs But<lie also bnstled�at`enhc�sm�'roin. <br /> �{� ,.fi; a.a -� .+ -1 � T" 'yt �9x' > � - i � . .�. �. � . . S -. � �r �'Y4U ��+,.�J r <br /> � �s �grew�9%v�to$5=6 b}ll�Qn),�a,bi�lower thaii.2005 s�22%'�' :�'lbcal aehvists.;He notedthat jtistbecause a.fazmas near,y.our <br /> � � , gro,�th ,Fr_eetf'ul�abo�,t�k�creasuig'compehhon�from ,, r� , ; homedoesnt-mean:it.gractices:susEa�nableofaziiunf��`�ere's <br /> � <br /> r+ <� + �ain��eam>gr`ocers�whq are offerin more or anic '.r { '`- F ' <br /> i _ -, > , , g A� ��,��,�.cn.,���g : g . ,, �: an assamption that small is beauhful arid bigas,uidushlal;and <br /> �� �'� ,�,,products,�inyesforsrh�verpunis ed��hole ,�� '"s � ,as��,�t,�,�����`,.: ,tha�s not�necessarily the case;'lie'sai� '�ole�`� = ^�'' <br /> �� };° ,� ' ��oods:."`t�hePastfyeaz�`lts'�,°ak,pncehas�fallen;� ����`"=�;i,�' ��� ;� ., Foodscouldnoflc °� �•�3✓:� _ ,', <br /> eeP gt'owuig wathq,�t�upphes� , <br /> 2� ;�.�LV� �more�,than�;a tlurd s�m�e Febzuary 2006��. s� t�r c��� fTOII1�0�1I1t2II13t10I13�.�dL117S rW�11C11 OhIle.j`'` <br /> � S f d+��3 <br /> 3� r ��`'is � � F �' ;-�vf7cn ir�a. a �' . '�f'� " ' - + � , $ c 1a.�,;�V x s+' .'i. <br /> StiIl;Who e, oo�s is expanding rapidly�t re reasonthe orgatiic-vs local.clebate Ls a d�cate �:� <br /> �- i <br /> issuefor;IVlack ` 14 "d" <br /> �a� � � 4 cenfly�`saidrtwouldacquireWi1dE0atsMarkets r :� g ' fi, � �"^j�' <br /> �� ` ', k Inc''th�e�merger would give�Wh�ole Foods'an r , `� �Af least at m�Whol�Foods `thefo`e in ,�'' <br /> 3' e` ����� -y in �, rf� a,S Y, -. . . 37 Lf <br /> .e. <br /> r r �� <br /> �� � .addihonalll27oeafionsinNorthdAmenca� : 4 <br /> - ,� � .�; � , �,,. s_ t,��. ,�, . _ _� . M�nhattan's Union Square;wher`e I^shop once <br /> � =' Already,°man�'q Airtencan�have come to�see ., or twice a montk=most of�the available pro.duce <br /> M� y_, WholeFoods�as1theregository�ofboththeir; } � ��s; ' : <br /> ,; , , ; ��rom Galifornia or some other chstant <br /> r ,dietaryhopes a�d fears, the 'lac;e we�can bu .,, ` ` + �� � <br /> x�� ,: : �P r. Y °,�,;� , , •rr; -,' 1��}c�i�Yen during the�local:growing s�ason�Lilce' , <br /> ,,� �, riot only;organic arugtila:but a decadenf•; .' ; all;q�l}er Whole Foods locahons,tli�store began <br /> `�'� chocolate bar too I have s�hopped at Whole Foods off and•on. �. to push local prqducts more aggressively last summer�A.. <br /> ' , : since 1990,wh'en Lhad�.a. summer�ob in Austin,Texas,where ; placazd was posted above the escalator exhorting customers <br /> Y� , • Wh,ole Foods began in 1980 If I was gomg to decide whether • � to.sux i,ocnr,and all°the cash re�sters were changed:#o'`. <br /> Y� to buy orgazuc or buy:local,I figiir'ed Whole Foods cEO,John `_ ,` 'show photos of azea�mers. � <br /> �';� Mac key,•;could help:me.After all;:he is vegan,and lvs politics � These days,in the final weeks of wi.nter,it would be"'uiifair <br /> «i, lean libeitarian;so he thinks hard aboutdifferent patlis.And .��,•to ask Whole Foods to sell predouLn?ntly local produce at'my <br /> }f � : . .j he has made a great fortunekby jouung two previou�ly antag , ' store,:hecause,�SO little can;be agrown in the Nortl�east n t '. <br /> �����,; . omshcalunentary,�npulses=healthandegcess <<, t.� � ; „ ,- now�=Buteven,.duringverdantsuirunertime,thevas��rity� <br /> �When we spoke last fall,Mackey was at�rst ch� hc_ _ . <br /> : � , _ � � z��,, r h of�roducts sold at my Whole Foods fresh or otherw�se aren f <br /> about the organi�local choice He.told me-that w�ien,���ant E '-�.from t�ie Nortl�east.Actually,it would be more a,`ccurate#o sa <br /> � 1 � . ",a. i ks- ., t ! x e� t t i F ti�,.+,i, .3 - y <br /> �., s get locally„grown organics—and even he,�ca,�n,�t rel�ably gep` �'-��.'�5 t�"that the packa�es in wlrich mqst Whole Foods�grocenes are�'' <br /> �rv '.1 �r }.�y3-d���.Q �ryY5`�.ji�«+a�"'f��^.��'T f��s� ��y� ?`Fi� [�.r f<r _. . � r � t:,...-�- <br /> ,_ � . .�, .; .k,a!.�,t r,.�_'.>��s.'„r.a{�`.�-.��-.�.���_°.:�.�:u?�.�1'.X�i�•. � ii'�--fj:C*'��a� �tj ';:`_:. sold say nothing,abouk the foocP��on •For. <br /> � . __ } � rg�n <br /> ��� ."instance,in'the fXeezer sechon.you canfind ` <br /> �;*{; �•''�� ' 'Whole Foocls'Whole Kitchen li'razid Breaded°"° "'�' <br /> ` �=�:�� ` Eggplant Slices with Ital�an He'rbs`The box <br /> �f ��"tells you a�vvealth of,informahon'�a�bbut,#he if ` ,�� <br /> [ � � > �' > � 4 � r <br /> i�;• � �°eggplant shees—that they con:tain wh3eat,'� :��� <br /> `'.,. ;'dextiose and'annatto(a dy,e);:that th�cari � ; °�;� <br /> be fned,bakecl or microwaved;thatrthey r . <br /> I a'' . � have no traris'4'at,tha#�they are sflavoirf i1� • � <br /> �t.� �� �f:{ �� » y ' ��.�^ `t$�x .;. <br /> ��;, ; �,+ 2ildt VCbT58ll1Pi•f BUly011 CIOIlt 1�23IT1 W�1PiIPi�� y a= <br /> .. '4� + ' 't i?'r u �i rc r �.. ; <br /> the eggplant comes from����,�'��'��,c, �$�� ' ;�.t- <br /> I1.,�: ."*i .ty`�'''i Y � s•., �T � .t ��*; <br /> � ,A Whole Foods spokeswoman.k�toldsme �`� <br /> � , <br /> f Y � the eggplaritwas:grown in F'londa;whicti��s" •.� x s <br /> n <br /> : too badybecause.eggplantgrows eas�ly in;tlie <br /> �;;. � . . <br /> � Northeast Bnt in the compari}�s d"efense, <br /> very few customers care whether their food <br /> � is local.Most who do,shop at farmers� <br /> < markets ALso,there's not even a standard ;e <br /> � ; .,� <br /> definihon of what local means.To Nabhan, � �?{ <br /> � -`= WHOLE FOODS:The abundant appie display at �,� <br /> � �LL' <br /> ,�,�;.�� ,.' the 1Nillowbruok,lll.,:braneh uf�the grocery , � , r <br /> �s = ��chain that hel ed brin �o nic to the masses < ��� <br /> r„ a;��+."',���r�'�'a��&�x�"""t���iF�'*-���i��!+�-&�'��!-r��'t�&t'f`y5�7���,�����'t�-,�..,�.ra" , . . B. b � , , <br /> �,� . .. _ . ._.. ,. __... . w�.� r- .....�.. . ._._v r . y�•i : ..��.._ . . _ . . � �i <br /> a 46 . a '" ' . TIIvIE,MARCI�12,�2007 w <br /> ,:; . -.� <br /> S«::,: .,. . � . . . ,�. . ... . . . � . � � . � .•..ci�`t <br />