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For questions or assistance, contact the Communications Team at communications@oronomn.gov. <br />OVERVIEW <br />The City of Orono encourages the appropriate use of social media to advance the mission of the City and its <br />various boards, commissions, and departments. To ensure consistent, accurate, and professional <br />representation online, our Communications Team oversees all City -supported social media efforts, including <br />platform strategy, content approval, and compliance with legal and branding standards. <br />WHAT IS SOCIAL MEDIA <br />Social media are websites and apps where people can share user -generated content, connect with <br />others, and join conversations. Whether it's posting photos or videos, commenting on news, or sharing <br />updates, social media helps people interact in real time. Popular platforms include Facebook, <br />Instagram, Linkedln, YouTube, Nextdoor, and many others, and the list is always growing. <br />WHY THIS MATTERS <br />Orono's use of social media plays a key role in how we serve, inform, and connect with our community. As <br />more residents rely on digital communication for real-time updates, transparency, and civic engagement, it's <br />essential that the City's presence online is clear, consistent, and accountable. <br />Here's why this policy matters: <br />Transparency & Public Trust <br />• Social media helps government feel more human and accessible, but it also requires accountability. <br />• By outlining who can post, what can be posted, and how content is monitored, the City provides assurance <br />that digital communication is managed thoughtfully and fairly. <br />• Transparency fosters community trust and increases resident engagement in city programs, services, and <br />initiatives. <br />Empowered & Informed Staff <br />• With clear guidelines and training, employees and volunteers know how to use social media effectively <br />and responsibly. <br />• This policy protects both the City and its staff by clarifying expectations, reducing ambiguity, and <br />preventing unintentional missteps. <br />Consistency in Voice & Message <br />• Social media is often the first place residents turn for city news, alerts, and updates. <br />• A unified tone, format, and branding helps build trust and makes it easier for residents to recognize and <br />rely on official information. <br />• Consistency also reduces confusion and ensures staff speak with one voice, regardless of department or <br />platform. <br />Security & Risk Management <br />• Public -facing accounts can be targeted by misinformation, hacking, or inappropriate content. This policy <br />sets safeguards for who can access accounts, how they're protected, and how to respond to issues. <br />• Designating official roles and procedures reduces the risk of unauthorized use or reputational harm. <br />At <br />IF 54 <br />