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JAMES C. BERG, CLU <br />2655 Lydiard Avenue <br />Excelsior, MN 55331 <br />Res: (612) 471-7462 <br />EXPERIENCE <br />9/82 - Present ROSEMOUNT, INC. <br />Sale/Marketing Training Manager Minneapolis, MN <br />Manage a staff of five (plus nine sales trainees) and a budget of <br />$525,000. <br />Accomplishments: established training department and an annual <br />reporting system of training needs, programs, expenses, and results; <br />conducted selling skills training and key account selling for 265 <br />sales/marketing engineers (selling sensors and control systems to <br />sophisticated, technical buyers), internationally; trained 45 branch <br />managers, internationally; immediate payback of sales training <br />classes averaged $160,000; established broadcast -quality Media <br />Center with a capital investment of $245,000; developed and <br />conducted a formal six-mcnth Sales Trainee Program for new college <br />graduates; participated in customer calls and coached sales trainees <br />in the field; designed cL'stomer training which provides $85,000 <br />annual revenue; managed rational sales meetings. <br />1/77 - 9/82 HONEYWELL <br />Manager, Sales Training and Advertising Minneapolis, MN <br />Managed a staff of four and a budget of $230,000. <br />Accomplishments: established training departme-t; conducted <br />product and selling skills training for 230 sales representatives (home <br />alarm and business alarm specialist ), internationally; participated <br />in customer calls and coached home alarm specialists in the field; <br />trained 38 branch managers, internationally; established Media <br />Center; managed a national lead -generation program ($1.1 million <br />investment); developed advertising messages and brochures; <br />supervised an employee recognition program, regional sales meetings, <br />and trade shows. <br />5/76 - 1/77 NORTH AMERICAN LIFE AND CASUALTY COMPANY (NALAC) <br />Manager, Sales Training and Advertising Minneapolis, MN <br />Managed a staff of three and a budget of $135,000. <br />Accomplishments: assisted with the training of brokers on life and <br />health products; participated in customer calls; conducted <br />competitive product studies; supervised advertising programs and <br />developed a myriad of sales aids; designed recognition program; <br />edited company newsletter. <br />