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Instagram: <br />F] Top content by views <br />4WF <br />' j. 1 <br />HAPPY <br />THAKKSGIVIKG! <br />Th..fto and Frldap, <br />2�., &'29.F <br />City offices will be <br />closed on Thursday... <br />Wed Nov 27, 1:56pm <br />® 137 • o <br />■o +o <br />#firefactfriday 0 <br />The Orono Fire... <br />Fri Jul 26, 130pm <br />® 5 2 /o <br />■5 *0 <br />Mirefactfriday <br />Unintentional action... <br />Fri Jul 19, 11:26am <br />® 49 • 2 <br />■1 +o <br />Total Views: 709 <br />Total Reach: 280 (up 1,500% from 2023) <br />Content Interactions: 7 (up 100%) <br />Though Instagram's metrics remain smaller in <br />comparison to Facebook, the platform experienced <br />an extraordinary increase in reach, demonstrating a <br />growing interest in visual content. Content <br />interactions also doubled, indicating better <br />audience engagement. <br />Together, these results demonstrate the increasing importance of social media in our communication strategy, <br />with Facebook showing substantial growth and Instagram gaining traction among followers. <br />Print: <br />The administrative services team creates this annual report, newsletters, utility bill insert flyers, and other <br />messages distributed by USPS mail. We also publish in the Laker Pioneer newspaper. <br />Product <br />2021 <br />2022 <br />2023 <br />2024 <br />Description <br />Newsletter <br />3 <br />6 <br />6 <br />6 <br />Bi-monthly four -to -six page of current information <br />Note <br />12 <br />36 <br />0 <br />1 <br />Short note on utility bill for information related to billing customers, like <br />recycling charge explanation, billing contact information, etc. <br />Flyer <br />NA <br />7 <br />5 <br />1 <br />Two -page monthly flyer with community related information for residents <br />in their utility bill <br />Annual Report <br />1 <br />1 <br />1 <br />1 <br />Over fifty pages of activities and services provided and easy to read recap <br />of the year. <br />3.09 Waste. <br />Organics recycling drop off drew 227 participants, a 22% increase from last year. Waste <br />Management collects and transfers organics to one of two sites: Shakopee Mdewakanton <br />Sioux Community's Organics Recycling Facility (SMSC ORF) or Specialized Environmental <br />Technologies (SET). <br />• Open system trash collection (residents choose from 4 licensed haulers) <br />• Organized recycling collection (city coordinates on behalf of residents for pricing and <br />services with Waste Management) <br />• Drop off compostable organics (residents drop off and city coordinates on behalf of <br />residents for hauling and pricing with Waste Management) <br />• Orono licensed an additional waste hauler this year, Suburban Waste Services. <br />Compostable organics participants <br />Volume of single -sort recycling collected curbside <br />4�due <br />2021 2022 2023 2024 <br />NA 147 186 227 <br />651 tons 586 tons 538 tons 598 tons <br />{ <br />14 <br />24 <br />