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Orono, MN I Official Website <br />Orono Orchards Public Golf Course I Orono, MN <br />Search • Orono, MN • CivicEngage <br />Subscribers (email and text messages): <br />In 2024, the department sent out 201 messages, with <br />50,513 delivered and 28,183 opened. While these <br />numbers are lower than previous years, they reflect a <br />broader shift towards social media for communication. <br />Subscribers showed the most interest in city projects and <br />meeting agendas. The top -performing emails included <br />the "Vacant Seat on City Council' notice, followed by <br />"Voting Open Nov 3-4" and "Westbound North Shore <br />Drive Closure Starts February 12". <br />While email engagement has decreased, it remains a <br />valuable tool for direct communication with the community. <br />41,865 <br />22,148 <br />15,809 <br />MESSAGE OPEN RATE <br />■ Delivered ■ Opened <br />100000 <br />50000 = _ <br />0 <br />2021 2022 2023 2024 <br />Social media: <br />In 2024, the department saw significant growth in engagement across our social media platforms, specifically on <br />Facebook and Instagram. <br />Facebook: <br />i Top content by views <br />#firefactfriday <br />Halloween is a fun an... <br />Fri Oct4, 2:16pm <br />® 3.9K • 30 <br />■12 o►3 <br />T Thank you <br />❑rono community.. <br />Sat Dec 7, 4:11 pm <br />® 2.5 K • 3 <br />•3 w4 <br />Total Views: 52,000 <br />Total Reach: 19,400 (up 197.6% from 2023) <br />City Council <br />VACANCY <br />Content Interactions: 2,700 (up 411.7%) <br />These metrics highlight a strong year of growth, <br />with a remarkable increase in both reach and <br />Vacant seat on City <br />interactions, reflecting more community <br />Council. Council... <br />Thu Nw 14,4:29pm <br />engagement with our content. <br />®2K 94 <br />■0 w2 <br />13 <br />23 <br />