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FROM l*A«/ iv* V 7/ . V • ”v '•••• .*•.“ .«V. ^ J*. *. •, <br />IS iuuiviuutti m>n-commcrciai expression. Accoramgiy, raumcipaimes may regulate me time, <br />place, and manner of sexually-oriented expression like tliat offered by adult businesses if <br />there is a valid govciimicntal interest in doing so and the regulatory scheme is narrowly <br />tailored to achieve such valid objectives. A city may not, whether by purpose or effect, <br />completely ban or exclude sexually-oriented speech, other than obscenity. <br />To be valid, government regulation of non-obsceoe sexually-oriented materials and expression <br />must be (1) "content-neutral," meaning that a city cannot regulate the content of the speech or <br />expression involved; (2) narrowly-tailored to advance a substantial government interest, which <br />the courts have determined includes preventing the unwanted secondary effects of adult <br />businesses; and (3> must allow reasonable alternative avenues of communication, meaning <br />that adult businesses cannot be e.xcluded completely ftom a city but may be restricted from <br />locating within specified distances of certain uses. <br />The focus of any government regulation of adult businesses must be on the secondary effects <br />they will have on surrounding uses and areas, and not on their content — i.e., the mere fact <br />that they are adult businesses featuring se.xually-orleoted materials. If a City Council <br />reasonably believes that the types of adult businesses it is proposing to regulate will produce <br />such unwanted secondary effects, it will be allowed "a reasonable opportunity to c.xperiment <br />with solutions" to protect the community from such impacts. <br />In terms of adequate alternative avenues of communication, the United States Supreme Court <br />has upheld an ordinance that allowed adult businesses to locate only within 3% of the total <br />area of a city. Other courts in other cities have measured alternative avenues of <br />communicauon available to adult businesses by the number of separate business sites that <br />became available once the regulation went into effect and/or the proportion of commercially- <br />zoned land (generally including business, commercial, and industrial districts) within which an <br />adult business could operate. <br />As drafted tlie ordinance proposed for Orono targets the unwanted secondary effects that, <br />based on studies, other cities have found to be caused by the presence of adult businesses. <br />Nevertheless, for clarity, wc have attempted to make the City's purpose in that regard more <br />explicit, both in the ordinance text and in the proposed findings on which its adoption might <br />be based. We have also added language that declares the City CouocU's specific intent not to <br />interfere with the exercise of First Amendment rights. <br />Before the City Council acts on the proposed Amendment, City staff must complete its study <br />of the alternative avenues of communication that will be available if the ordinance is adopted, <br />in terms of the proportion of space within the city's commercial districts or the city as a <br />whole where an adult business could locate. The draft Ordinance would impose distance <br />resiricUons between adult businesses and certain vulnerable uses, such as day care centers, <br />Z2V22184735 KM/99