09-16-2002 Planning Packet - Laserfiche WebLink

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t Hope Chest for Breast Cancer Resale Shop Summary ■ Seek input on areas for improvement in the donation process: possibilities include surveys, focus groups, and /or a Donators Advisory Group • Provide smooth in-take process for items brought to the shop: courteous, quick, friendly, thankful for the donation o Strategy: Solicit new product donations from upscale retail (Van Gogh’s Daughter of Wayzata donated all of th^ir inventory when they closed their retail store) 3. Strategic partnerships with foundations and corporations o Strategy: Focus on private foundations with an interest in breast cancer ■ Private foundations because by providing seed funding they can create an ongoing revenue stream back into their organizations o Strategy: Establish a strategic partnership with the Komen Foundation • Special promotions in conjunction with Komen Race week o Strategy: Seek corporate sponsorships where a business adopts the shop as their corporate cause, promotes the mission and conducts donation campaigns • Sample of existing supporters: Minneapolis Foundation, Department 56, Wells Fargo, InfoPac, Supervalu, Dorsey and Whitney, Lindquist and Vennum, Periscope Marketing, Health Partners, United Health Care, Health East (Hope Chest is the lUnchcon key note speaker at Health East’s Breast Cancer Survivor Conference in October) o Strategy: Focus on locally owned businesses with concentration on women owned businesses Locally owned because of their desire support endeavors in their ow n communities Women owned because of the personal implications of breast cancer Hope Chest will be the quest speaker at the National Association of Women Business Owners (NAWBO) annual luncheon in December 4. An exceptional shopping experience o Strategy: Ensure special attention to the store environment, attention to customers, appealing merchandising and extraordinary scr\ icc ■ Train all employees on the importance of the customer experience with specific details on w hat to do, how to take care of customers • Ensure the store and merchandise are meticulously clean, organized and appealing ■ Utilize retail consultant on the original layout and merchandising plan ■ Utilize stale of the art systems to quickly process sales and to personalize the buying experience Strategy: Proactively seek customer feed back: surveys, focus groups, walking around discussions Strategy: Provide a small point-of-sale area that focuses on breast cancer support and gifts for victims Komen Foundation race items: sweatshirts, hats, etc. Breast Cancer books Breast Cancer gifts: bears. CD’s Strategy: Attract and retain repeat shoppers • Private shopping parties hosted by an existing customer ■ Frequent Shopper Club • Wish List: call when a certain brand in their size comes in • Birthday mailing to spouse ■ Gift Certificates o o The value proposition of the Hope Chest Resale Shop is to offer • Brand name, high quality merchandise at a substantially discounted rale over original retail • A shopping experience that is enjoyable and encourages repeat buyers • The satisfaction of a ”good buy" w ith the know ledge that a portion of the money is going to a good cause The strategies that support this value proposition arc: Strategy: Market Segmentation The market segmentation strategy is to focus on women in the mid to upper income households Orono exec summary.doc 9/2/02 4:41 PM O