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industrial district will be adequately lighted, but will not become a visual <br /> imposition on adjoining land uses. <br /> i. Section 78-831 Lighting —A change was made reflecting the Planning <br /> Commission's direction that light poles should be of a dark color to minimize <br /> the visual impacts of reflected light. <br /> j. Section 78-832 Signage — This section received a significant amount of <br /> attention, primarily relating to the appropriate size regulations for an industrial <br /> district. The previous draft ordinance maximized building signage at 5% of <br /> the building wall, and required that individual tenant signage in multiple tenant <br /> buildings would be no greater than 32 square feet in area. Property owner <br /> representatives lobbied for larger tenant signage allowances, so long as the <br /> 5% threshold was adhered to. There was mixed support for this idea, <br /> suggesting opposing views about the need for larger sign areas for industrial <br /> businesses. The existing ordinance permits individual signs up to 100 square <br /> feet in area. The current draft reorganizes the material slightly for clarity, but <br /> does not include revised signage areas from the previous draft. If larger sign <br /> sizes are considered appropriate by the City Council, the ordinance could be <br /> revised to increase the maximum sign size, or eliminate an individual sign <br /> regulation and rely solely on the 5% threshold. <br /> 3 <br />