02-23-2010 Council Work Session Packet

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Draft CITY OF ORONO WEBSITE GUIDELINES Purpose: The website is provided as an additional communication tool between the City and the public it serves for the purpose of sharing public information related to the City's local governmental activities, programs and services, and other public entities. All information on the City's site will be provided in the most positive, professional, user-friendly manner possible. Participation: Designated City employees may have access and the ability to post information on the City website. The Web/IT Coordinator oversees all changes and updates to the website. The City Administrator and Web/IT Coordinator have the final decision on what content is appropriate to publish on the City website. Departments are expected to actively participate in maintenance of the website, and must check their information on a monthly basis to ensure that information is current and fresh. The City website may not contain any message boards and prohibits the creation of blogs. Creation of other Web Content: City employees cannot create separate web pages or websites, including social media sites, for communicating City business without approval of the City Administrator and Web/IT Coordinator. Social media sites such as Facebook, Twitter, Flickr, etc. are intended to provide additional methods for communication with the public. All information distributed via social media shall be a duplication of information currently available on the city's official website. Social media sites are limited to one-way forms of communication. No posting of public comments will be allowed unless specifically approved by the City Administrator. If an employee receives permission, the social page must serve a specific City purpose or need. The employee is also held responsible to adhere to the Data Practices Act. External Links: Links to other community or government information websites may be provided within the City's website under the following criteria: 1. The information in the linking site is useful and informative to the entire Orono community rather than special interest groups. 2. The information is presented from a neutral viewpoint. 3. Typical organizations which may be appropriate for linking include: ■ Ad hoc committees appointed by the City Council; ■ Quasi-government entities, such as watershed and park districts that include Orono; ■ Other government entities; ■ Public education institutions; ■ Public utilities that serve Orono; ■ Non-profit Orono civic, educational, athletic and recreational organizations; ■ Athletic associations that serve Orono; ■ Organizations providing information about art, cultural, and sporting activities in the City's area; ■ Organizations providing information about tourist attractions in the City's area; ■ Generally recognized community organizations.