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Part 4. Proposed Project Team and Experience
<br />Lead Consultant: Tracy Nordstrom, MPA, Verve Consulting
<br />Contact information: Verve Consulting
<br />3301 East Calhoun Parkway
<br />Minneapolis, MN 55408
<br />tracy@ti-mynordstrom.com
<br />612.386.6257
<br />@tracynordstrom
<br />Nerve Consulting is a unique Placeamaking consultancy founded by Tracy Nordstrom
<br />Tracy spent 25 years honing her design and people skills as proprietor and head honcho at her firm, Post Script
<br />Gardens. Tracy spent another 4 years creating policy and steering the nationally award-winning Minneapolis
<br />Park and Recreation Board as Vice President and Chair of the Comprehensive Plan from 2006-2010. The
<br />Minneapolis Parks were named the Nation's Number 1 Park System by The Trust for Public Land in part because
<br />of Tracy's work on citizen engagement, built relationships with stakeholders and partners, enterprise and
<br />financial sustainability, access to amenities, aesthetic beauty and environmental integrity, and management of a
<br />system that provides recreation, leisure, health, green space, and programming across 179 parks and to 22 million
<br />visitors each year.
<br />After beginning her Master's Degree in Public Affairs, Tracy founded Verve Consulting to bring placemaking verve
<br />and economic vitality to public spaces large and small. Armed with a researcher's penchant for data and best
<br />practice, a proclivity for participatory leadership, a keen sense of design, and an eye trained on equity, innovation,
<br />and adapting big ideas from across the globe to the local scene, Tracy creates great places for people.
<br />Highlighted Placemaking Consulting Projects:
<br />Economic Impacts of Non -Motorized Trails, Mid -Ohio Regional Planning Commission and Central
<br />Ohio Greenways, in conjunction with the University of Minnesota and the Center for Transportation
<br />Studies, August 2014 -June 2015
<br />o Role: Lead Qualitative Researcher
<br />o Responsibilities: Stakeholder interviews, survey data evaluation, comment synopses, trend
<br />identification, policy recommendations, memos, word clouds, guiding document production
<br />o Publication: eadwaterseconomics.org/wp-content/uploads/Trail_Study_106-OH-Central-Trails-
<br />Impact.pdf
<br />Start up to Scale: The Commons Park, Green Minneapolis, January 2016 -November 2016.
<br />o Role: Primary consultant to Green Minneapolis
<br />o Responsibilities: Qualitative research, stakeholder interviews, quantitative analysis, data
<br />reporting, info -graphics, press releases, written/e-platform/social media communication, policy
<br />memos, guiding document creation, program curating, event activation, budget proposals,
<br />staff/job descriptions, rules for park operations, sponsorship outlines, meeting facilitation,
<br />convening community conversations, park furnishings, partnership and contract negotiations,
<br />strategic planning, citizen advisory committee management
<br />o Publication: The Commons: A Downtown Destination Park
<br />• Participatory Leadership/Art of Hosting, Health Management Academy and Carrot Health, National
<br />Collaborative 4 day Conference, January 2017 and May 2017, contract on-going
<br />o Role: Lead session coordinator and meeting facilitator
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