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135 mechanically replace the sign face or its components. This also includes, but is not limited to, <br />136 any rotating, revolving, moving, flashing, blinking, projecting, or animated display and any <br />137 display that incorporates rotating panels, LED lights manipulated through digital input, "digital <br />138 ink," or any other method or technology that allows the sign face to present a series of images or <br />139 displays. <br />140 <br />141 Freestanding sign means a self-supporting sign usually held up by uprights placed in the <br />142 ground or any other base that is anchored to the ground. <br />143 <br />144 Grand opening means commencement of operation of a new business. For purposes of <br />145 the ordinance, a grand opening is considered to occur if there is a business name change or <br />146 change in type of business or activity. <br />147 <br />148 Graphic sign means a sculpture attached to or sign painted directly on a wall that is <br />149 primarily symbolic or representational in nature and not alpha or numeric in content or copy. <br />150 <br />151 Illuminated sign means any sign, which has characters, letters, figures, designs or outlines <br />152 which are illuminated by an artificial light source. <br />153 <br />154 Incidental sign means any sign that is generally not understandable or readable from <br />155 property other than where the sign is located, such as from adjacent property or a public street, as <br />156 determined by the City Administrator or their designee. <br />157 <br />158 Lighting, backlit means an illuminated sign where the light source which illuminates the <br />159 wall behind individual sign letters is hidden from view. The sign letters are opaque and appear <br />160 as a silhouette against the lighted surface. <br />161 <br />162 Lighting, external means the sign is illuminated by means of external light fixtures <br />163 directed at the sign. <br />164 <br />165 Lighting, internal means an illuminated sign having the source of illumination located <br />166 inside a translucent panel and is not directly visible. <br />167 <br />168 Monument sign means a freestanding sign with its sign face mounted on the ground or <br />169 mounted on a base at least as wide as the sign and is less than sixteen (16) feet in height. <br />170 <br />171 On premise sign means a sign whose message is related to the property or the activity <br />172 and use occurring on the property on which the sign is located. On -premise signs include multi - <br />173 tenant identification signs that may advertise tenants on different property provided such tenants <br />174 are within the same approved PUD and parking is shared between properties. <br />175 <br />176 Outdoor advertising sign means any sign that is located outdoors and that advertises a <br />177 product, business, service, event, or any other matter that is not available, or does not take place, <br />178 on the same premises as the sign. Outdoor advertising signs are commonly called billboards. An <br />179 outdoor advertising sign does not include a sign that is not readily understandable or readable <br />Page 4 <br />