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153661v1 10 <br />Riding academy means a building, structure or other facility which is used for the <br />instruction and training in the care and handling of horses, mules, donkeys or ponies for a fee or <br />other valuable consideration. <br /> <br />Secondary use means a use of land or of a building or a portion which is subordinate to <br />and does not constitute the primary use of the land or building. <br /> <br />Shelter, fallout or blast, means a structure or portion of a structure intended to provide <br />protection to human life during periods of danger to human life from nuclear fallout, blasts, air <br />raids, storms or other emergencies. <br /> <br />Sign means any written announcement, declaration, demonstration, display, illustration, <br />insignia or illumination used to advertise or promote the interest of any person when displayed or <br />placed outside in view of the general public, and shall include every detached sign. <br /> <br />Sign, advertising (billboard), means a sign which directs attention to a business, <br />community service or entertainment not exclusively related to the premises where such sign is <br />located or to which it is affixed. <br /> <br />Sign, business, means a sign which directs attention to a business or profession conducted <br />or to a commodity, service or entertainment sold or offered on the premises on which such sign <br />is located or to which it is affixed. <br /> <br />Sign, business, temporary, means a sign permitted for a limited period of time used to <br />advertise or promote the interests of a single- or multi-use commercial or industrial use. A <br />temporary sign may be attached to a principal structure or detached. Such signage shall include <br />mobile/message board signs, banners and balloons that meet all applicable federal and state <br />standards. <br /> <br />Sign, flashing, means an illuminated sign on which the artificial light is not maintained <br />stationary or constant in intensity and color at all times in which such sign is in use. <br /> <br />Sign, gross area of, means the area within the frame, which shall be used to calculate the <br />square feet; except that the width of the frame exceeding 12 inches shall constitute advertising <br />space; or should such letters or graphics be mounted directly on a wall or fascia or in any such <br />way as to be without a frame, the dimensions for calculating the square footage shall be the area <br />extended six inches beyond the periphery formed around such letters or graphics bounded by <br />straight lines connecting the outermost points; and each surface utilized to display a message or <br />to attract attention shall be measured as a separate sign. <br /> <br />Sign, illuminated, means any sign which has characters, letters, figures, designs or outline <br />illuminated by electric lights or luminous tubes as a part of the sign proper. <br /> <br />Sign, nameplate, means any sign which states the name or address or both of the business <br />or occupant of the lot where the sign is placed or may be a directory listing the names, addresses <br />and business of occupants. <br />Item #05 - CC Agenda - 11/22/2010 <br />File #10-3454 [Total Pages 151]