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: Polco <br />feature, residents will be asked to register to your profile on Polco with an email address and zip <br />code for continued engagement. Registration can also be optional, but given your past security <br />measures it may be your preference to require it. <br />Output 3.2: Survey Implementation, Polco Profile and Panel <br />Outreach materials for the mailed survey -each will include instructions on how to <br />complete the survey in English and Spanish and motivating language related to the <br />importance of participation. <br />• Outreach toolkit to support the City in publicizing the survey, to confirm validity, to ensure <br />residents understand the importance of participating and to maximize response. <br />• We will create a Polco Profile for Orono, where this and any other surveys will be hosted <br />and your panel and survey responses can be <br />monitored. This profile will also host your Interactive <br />Dashboard report, once that is completed. <br />• Any residents who choose to subscribe to your profile <br />will be available for continued engagement - including <br />posting about how you are using the survey results or <br />short surveys to dive deeper into specific topics. <br />Task 3.3: Analysis and Reporting of Survey Results <br />Polco will prepare, analyze, and present the survey results including weighting responses to <br />reflect community demographics, benchmarking results against peer jurisdictions, and <br />integrating trend data from prior surveys. Polco will deliver a comprehensive, interactive online <br />report with dashboards, benchmarks, trendlines, and crosstabulations, along with a <br />downloadable PDF suitable for staff, elected officials, and public use. <br />Weighting the Data: The first step in preparing the resident data for analysis is to "weight" the <br />data to reflect the demographic profile of the residents of the community. Weighting is a best <br />practice in survey research to adjust for potential non -response bias and to ensure that the <br />demographic characteristics of the survey respondents mirror the overall population. In general, <br />residents with certain characteristics (for example, those who are older or who are <br />homeowners) are more likely to participate in surveying. Weighting allows us to increase or <br />decrease the magnitude of each respondent's ratings to mimic as closely as possible the <br />demographic profile of the community as described by U.S. Census and American Community <br />Survey (ACS) data. The weighting variables used in this process are derived from demographic <br />questions required on the survey. Additionally, Polco has extensive experience with complex <br />weighting schemes when necessary (e.g. adjusting for <br />specific geographic subareas, demographic subgroups, <br />and/or blended datasets). <br />Benchmarking: Polco conducts and collects the most <br />current resident surveys from jurisdictions across the <br />country; we have the largest database of comparative <br />resident opinions of any firm, containing over 500 <br />polco.us 20 <br />81 <br />