Laserfiche WebLink
: Polco <br />Sonya Wytinck, EVP of Data & Insights <br />Sonya has a Masters Degree in Economics and a strong interest in what communities can do to <br />best support residents. She has 30 years' experience conducting and leading teams to conduct <br />survey research, needs assessments, project, program and policy evaluations and data analytics <br />for local governments, special districts and state and federal agencies. She has led multi -year, <br />multi -jurisdictional, national and international research projects, ensuring all the complex pieces <br />are planned and executed to ensure the final reports produce the outcomes that move her <br />clients forward. As EVP she oversees our Data Science, Customer Success, and Survey <br />Research teams - ensuring Polco is providing the highest quality products and support for our <br />clients. She supports her teams in crafting effective research plans and frequently presents our <br />research results to boards/councils and conducts next steps workshops to help our clients <br />understand and act on the findings. <br />Education <br />Master of Science. Applied Economics. University of Alberta; Edmonton, AB; 1997 <br />Bachelor of Arts. Economics. University of Alberta; Edmonton, AB; 1994 <br />Work History <br />• Policy Confluence, Inc. (Polco) <br />• National Research Center, Inc <br />• Alberta Health and Wellness. <br />• Stratus Consulting. <br />• Hagler Bailly. <br />• Alberta Education, Business. <br />EVP of Data & Insights 2025-present <br />COO 2019-2025 <br />Managing Director 2017-2019 <br />Director of Research 2010-2016 <br />Senior/Research Associate 2005-2009 <br />Economist 2004-2005 <br />Associate Economist 1998-2003 <br />Assistant Economist 1997-1998 <br />Research Officer 1996-1997 <br />• University of Alberta/Maejo University (Maejo, Thailand). Researcher 1995-1996 <br />• Dept. of Rural Economy, University of Alberta. Teaching Assistant 1994-1996 <br />Michelle Kobayashi, Principal Research Strategist <br />Michelle has been a thought -leader in the field of survey research and <br />evaluation for more than 30 years, authoring numerous books and articles on <br />the subject. She managed scores of survey and evaluation projects during her <br />time working for the City of Boulder and then for National Research Center <br />including dozens of projects related to housing, transportation and land use. <br />At National Research Center, she led the development of many benchmark <br />surveys, templatized surveys, such as The NCS, that allow communities to <br />gather standardized feedback from stakeholders (e.g., residents, businesses, older adults).As a <br />community survey expert with experience working in local government, she travels the country <br />to speak professionally and lead workshops about resident surveys, performance measurement, <br />strategic planning and more. Michelle helps lead the innovation efforts of the National Research <br />Center at Polco, keeping Polco at the cutting edge of the survey research industry. <br />Education <br />• Master of Science in Public Health, Dept of Preventive Medicine and Biometrics, University <br />of Colorado, Denver, CO <br />polco.us 9 <br />70 <br />