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C C operators may rIerr mnjor pay
<br />Many MSOs Ste relied programmers. Onecam mail. Cable Ad Campaign
<br />relied plant
<br />extension.
<br />to
<br />Garners Award
<br />,nJ plant extensions W fuel
<br />End b1 Slump Woe.�ulgsclowergrowth. Anh, wandan, LOS ANG Ir,iOs —ilia direct
<br />Ulna, beer retail pricing and rrgvmse telcvivd advertising
<br />expenses amwialyd with pnr caropeytnmagrdixatapringbym
<br />grammer.dvertixing and promo. advertising agency serving the
<br />In Pay TV Sales tWnel added
<br />era arc likely to visionSouthernC:dBnma Council aided prresute on profit ,noun Marketing Ct the has
<br />' tnergime. won a top medal n the 28th
<br />By Stages"
<br />Sailor Servicxswbrse roles ilkrtusnl Source. at Sbowtime/The ennuallmternatioral FibnATV
<br />Managing Editoe end whose di.mmwo. steudind Movie Channel Inc. and at Festival of New York.
<br />DF.NVEH — P.y TV sales wire Hama Box Office. 11, Home Box Office said their The gold medal lot the bast
<br />showed at least modest improve. Movie Channel and the rlayboy respective pay services have media promotion campaign wag
<br />meets in the early autumn. Channel, Mr Kovacs noted, "led aggregate subscriber Riven tothe agency. A'her/Gadd
<br />sparking optimism that • wide- adding, however, that the d,vel- increases in recent months. Nei- Advertising of I" Angeles. The
<br />spread slump may be over. opmena tr•Iled "a wsi ilhation, their company ..it. updated campaign featured the mused's
<br />grounding to top officials with a not an upswing." gubarrlber Wllira available. The toll -free number, CABLE-85,
<br />numberdcable oMating cons- Still. mapaneee W the alarming Disney Channel, aided by low- and included excerpts of popular
<br />panics. sake Bide of late-1984 end early ,seed nab prices, mParted Sep- movie with only part d the pic-
<br />19B5weremidWhaveimroved tember was the beet sales month lure visible in the fume of the
<br />Asy cab] mlesmud upon bug P
<br />in ley cable aaln attributable On resale forseverd opereton.'T4 since the channel'. April, 1983, television art The mice-ovm
<br />seaeomd factors, several met- be surprised if see saw lanotherl launch (see related story, p. 31. explained that without cable.
<br />Panics reported solid gain. m "it"H cant negative impact like Nn ag ra6lro "You ie only gel: g pert of the
<br />ovrrsll ales figures for Septem- we did at the end of IW." said ]edged having lewd severe Inclose."
<br />her a. ad October and acid the pay Heritage Communications Inc. declines in soles, however. Time The campaign ran for five
<br />mars! appears lu have steadied vice Irceidmt Dde Parker Inc.'. cable unit. American weekabet spring on all Southern
<br />"We've taken die corrective California network affiliate and
<br />pertdhw fete many su fend net Television d Communications
<br />period when many rdfereJ net actions that we thought we independent i gratifying
<br />needed.,, Corp. i gs we "aperfodottwo "'Ihe mast gratifying thing
<br />declines inlay ognam e. when tllllga wax emwrdioerily
<br />"Pay 1V, to • rertain extent. Parker said it Woo hl wll:' but had only one mouth absut the campaign was that it
<br />his hadarewir.nca:'won- ageuntil lea Augcat to achieve. with a net decline in pay units, rrsdledmmorre dim aO.UtlUrags.
<br />mented Patrick McHm, diecw the pay subscriber level it had I according W Stephen Ste. Marie, and 40J000 new basic and pay
<br />programming. reached in late December, 19M, installations. That such a hard -
<br />Corp. usessm the vim president o/ marketing sad
<br />perceEflaiee flare Orr plat before•d that sarn began. won (Mohan he aid.I workingcampaignaignms extremely
<br />perceived value o1 pay TV, But he .guest that sales have Ir^F �� a prestigious award is extxmrly
<br />including improved marks' recently improved, attributing was the beet month for pry sales satisfying:'said Trevor Good-
<br />un8 the gains in part W program ATC has had this year. man, vice president and had of
<br />and more . he said.
<br />a pe appear
<br />On leg client relations for Asher/Gould.❑
<br />01 xrvim, he laid, appear W be erineldiiug improvements by pay Several executive noted that
<br />driving pay unit growth and networks and the increased pay sal. typhally rise in fad, as
<br />Matting into the pay fold new viewership and usage levels the customers look ahead to chJly
<br />changnapprar to have inspired. weather and a seewnal"viewing
<br />ruanrmm Isar 1'eleC blr. Parents'
<br />Additionally, changes in the I9W. Mr. Parker sail, shall cycle" begins. But increasing Parents Choke
<br />prgrannmingrhM.1,,major tumouttobeayearal"stability viewership rating, have bruyed gagy�ga�g,g�tag��
<br />pay network., pl.- nan...I net- end moderate growth" in pay hopes that sales increases reiti-t cites C"aso"
<br />work pmmotkrnd rampwign., TV. He predicted stronger gains more than a simply seasonal WOBURN, MA—P... na'
<br />..ere rind by rverel raecutivo in 198,, when deregd Hion of adjustment (:Mein Foundation has made is
<br />for s{arkm, r,o,,sed growth. basic cable retn will permit m,ae Nonelheleee. rowel 01 thoseenmod .wards to the beet in
<br />flexible pay pricing and dis- interviewed -,rent willing to media
<br />UniuslCable "Gdevisam Corp. pad.num aimed n
<br />said in ioe brat quarterly rem- r°aor t growth • harlesrexurgm v in ley children, and • number of cable
<br />For the current year Mr. growth. Charles '1'ownsenJ,
<br />Inc. nine Star Hume Ifoa lffas Prostate, were mumf the 1965
<br />Inc.'."Ag Star Summer "aatkao- Perker.ttributrd impmvrmrnU p�ld5fiol (idaly Carllinmioa- w.Nne�
<br />in lleriage% pay sties to deeper :inns able di vs.,
<br />mid that In the d r
<br />to 6, aonewcampaign proved tegtry gosdeo
<br />to br wrmwlui in robin ^laltliay dleenaata fllld IIMrr a i willle HNG units tax Ili for the lone-yesrolda. Nickelodeon's
<br />sirRarer Its rerte pricing. mresun•s he said mumhedSeltembrr-Nosemhrm 'Tin wh,el" tn,k halturs, In S-B.
<br />w,nh ip and sabtto tra sales were taken in nxxmse to the 'I "Ih.,.(olthearnkeemntinue
<br />.,,fume.] nitnllrgm Wrnhm t Rome Ilya Other's"haggle
<br />ar
<br />tors 11 finno, of pay number Plirr downturn. to elide." Rork," Ni, krhdwn i"BaY agi
<br />din+ stnnmrr and r ecorded some, "lisle-Communiuutiune Isar. Seb.etwn"and Diwrey's"Ani-
<br />rot grow th in September l Mto Ise ire president e, stem devrlol'- ..and Ciaaske"; in 8-11. HBO%
<br />her..,,,.ddg to,irepmidem, mrnr Bares Me4O.H,,vnrurorl-F.mily 1'I.shome" episode,
<br />marketing end prograa.mine, that the ,as market abmxt '11w4hnamldrlha.r Thieves";
<br />None.] h„sex,.. notirnid, improvement in the sad in l:-yra.e.JJ amp up. AM
<br />carp fall. hot mid none marks A Fistoainmen, Network'.
<br />condoned to lee' rest euhrdbrra. "Lope V", errwa.
<br />"1'm ma trials W go,mt and hu,
<br />am•k imiws 1V vupylirtlVuo,om
<br />.ua rt." he sail.
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