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Organized collection services could play a major role in implementing the <br />regional strategy. Organized collection is particularly adaptable to using sub - <br />regional service areas, and offers savings to the local community and waste <br />collector. The Council is currently evaluating organized collection, and will <br />complete a report in mid-1985. <br />MARKET DEVELOPMENT <br />It is important that enough markets, or consumers, exist willing to take the <br />products from solid waste recovery programs, such as energy, compost, grass, <br />paper and residuals like ash. Without this demand, waste recovery has little <br />chance of succeeding. Although markets have always been a factor in past decis- <br />ions, there has never been a concerted effort to improve market conditions in <br />the region. <br />Markets can include industries, businesses, governmental units, groups of peo- <br />ple and individuals. Crucial to the success of the regional strategy is expand- <br />ing existing markets and developing new ones. Priority must be given to having <br />such a program in place in 1985. Markets will see this as a serious commitment <br />to changing waste management practices and an opportunity for investments. <br />Enacting an innovative program requires the cooperation of a number of govern- <br />mental agencies and the business community. Currently, some uncertainty exists <br />about specific roles in the region, and market development efforts are frag- <br />mented and frequently duplicative. A need for coordination is apparent, along <br />with setting up a carefully structured program. <br />The Council and the state Department of Energy and Economic Development appear <br />best suited to set up the market development program. Recent research by the <br />Council indicates that the following areas deserve particular attention 1) sta- <br />bilizing recyclable material supplies; 2) targeting specific markets for expan- <br />sion and development; 3) improving public education and technical assistance <br />capabilities; 4) reexamining the role of market subsidies; and 5) re-examining <br />the effect and role of state and local financial and regulatory devices. <br />PUBLIC EDUCATION AND PARTICIPATION <br />Accomplishing the regional strategy depends on a high level of public under- <br />standing and participation. The public's willingness to accept new solutions <br />and pay somewhat higher costs for improved waste management will depend, to a <br />large extent, on educational and related efforts. Activities like waste reduc- <br />tion and source separation are particularly dependent on methods to persuade <br />public attitudes. <br />Several governmental bodies and private groups in the Metropolitan Area already <br />provide public education and participation activities. These organizations <br />include the Council, metropolitan counties, many cities and townships, Minne- <br />sota Pollution Control Agency, Minnesota Waste Management Board and private <br />entities, such as recycling firms and public interest groups. However, efforts <br />by these organizations are often fragmented, duplicate one another and do not <br />provide the service the public needs. <br />A program is needed that coordinates public education and participation. The <br />purpose of such programs would be to 1) change behavior of those who generate <br />waste through actual participation in waste reduction and resou--p recovery <br />programs; 2) increase public awarenes, about waste management; a..a 3) increase <br />citizen participation in important decisions on solid waste plans and projects. <br />31 <br />