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City of Orono Sustainability Communications Plan <br />Timeframe: November 2025 — October 2026 <br />Goal: Promote awareness, education, and participation in sustainability efforts through timely, <br />seasonal messaging and community engagement. Coordinate consistent communication that <br />supports city sustainability and resiliency initiatives, aligns with the comp plan, and engages <br />residents, staff, and partners. <br />Key Objectives <br />1. Promote Engagement- Encourage small, practical steps residents can take year-round. <br />2. Build Awareness- Educate the community on local environmental initiatives (pollinator <br />habitats, native plantings, stormwater management). <br />3. Document Progress- Strengthen Orono's brand as a clean, green, and community - <br />minded city. <br />4. Foster Collaboration- Increase resident and partner participation in sustainability <br />programs (organics recycling, cleanup events, etc.). <br />Target Audiences <br />• Residents, to include Council and Commissions <br />• Partners, to include schools, local community groups, etc <br />• Environmental organizations and volunteers <br />Primary Communication Channels <br />• City of Orono Website <br />• Facebook & Instagram posts (graphics + short video clips) <br />• Happenings Newsletter (Every other month) <br />• Community event materials (signs, flyers, booths) <br />• Partnerships (Orono Schools, scouts, local environmental groups, etc.) <br />• Public Meeting Updates <br />• Press Releases (major milestones and awards) <br />163 <br />