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Multichannel News - Svptemt� 5, 1 ,rsb
<br />Klan Refuses To Appear on K.C. Talk
<br />BY R. THOMAS uMSTFAn change the its
<br />VANSAS CITY, MO —
<br />tF11AAmerican Cablevision
<br />here has declined a request
<br />by the Missouri Ku Klux
<br />Klan chapter to have its
<br />own program on the sys-
<br />tem's local-orgination
<br />channel, but the system did
<br />offer the Klan the opportu-
<br />nity r on talk
<br />showt already syrunning on
<br />two LO channels.
<br />In May, the City Council
<br />amended the system's
<br />franchise agreement to
<br />Shows
<br />ducers of the two shows to
<br />formally write out the for-
<br />mat of their programs be-
<br />fore Klan members would
<br />agree to appear, Ms. Both-
<br />well said. She added that
<br />she did not know how the
<br />producers would react to
<br />the Klan's latest proposal.
<br />Despite the Klan's com-
<br />plaints, Ms. Rothwell sa;d
<br />the system has otherwise
<br />received excellent respons-
<br />es from producers and
<br />viewers since the system
<br />adopted the LO channel
<br />format. ■
<br />lawden Breaks Ground
<br />In New Cable Venture
<br />`iTLANTA — Dowden Com-
<br />nsunieations Investors LP,
<br />ganeral partner of Dowden
<br />Cable Partners LP, which re-
<br />cently sold out to Triat Mid-
<br />111est Associates I.P. is main -
<br />mining Its spot in the cable
<br />induct by beginning a new-
<br />twiid .
<br />The new system, to serve
<br />Campton and pnrtinns of St.
<br />Ckarles Township and Kane
<br />County, It., will have 120
<br />miles of underground plant, ,
<br />Dnwden said There are cur-
<br />rrntiv 2,HMN) h..mew in the
<br />franchise area, wish .0)(m) an-
<br />ticipated by I'M �
<br />access chan-
<br />nel to a local
<br />which is owned by Ameri-
<br />al different answers to the
<br />origination
<br />channel in order to block
<br />can Television & Communi-
<br />cations Corp. Tele-
<br />offers.
<br />"First
<br />the KKK from getting ac-
<br />cess for its
<br />and
<br />Communications Inc., said
<br />the Klan wanted
<br />to do both of the shows, but
<br />own program
<br />(see Multichannel News
<br />,May
<br />the system sent a letter
<br />back to the Klan denying
<br />ther they talked to the
<br />American Civil
<br />23, page 1).
<br />Earlier this
<br />the request, but inviting the
<br />Liberties
<br />Union and decided to de -
<br />month, how-
<br />evc., the Klan sent a letter
<br />to
<br />KKK to appear on the two
<br />local shows.
<br />cline the offers," she said.
<br />(In June the ACLU
<br />the system requesting
<br />that it
<br />"We made the Kian two
<br />threat -
<br />ened to file a lawsuit
<br />grant the Kian a
<br />time slot on the LO channel
<br />offers to appear as guests
<br />of either Kansas City Alive,
<br />against the city on behalf
<br />rides a locally produced se-
<br />a nightly magazine -type
<br />of the KKK because the
<br />group was singled out and
<br />Carol Rothwell, director
<br />show, or another weekly
<br />show, .Justice," Ms. Roth-
<br />denied access to the access
<br />of public relations for
<br />American Cablevision,
<br />well said, adding that the
<br />KKK responded with
<br />channel.)
<br />The Klan responded a
<br />sever-
<br />third time, asking the pro-
<br />f 1 9 "3 a
<br />Lack
<br />of Standardized
<br />Research
<br />Hurts Cable: Advertiser Survey
<br />BY Les Luchter
<br />PARSIPPANY, NJ
<br />Advertisers and their agencies
<br />are generally satisfied with
<br />basic cable's programming and
<br />overall performace, but
<br />seriously concerned about the
<br />industry's lack of standardized
<br />industry research, according to
<br />results of the fifth annual
<br />"CableNow" study, released
<br />last week by Jack Myers Mar-
<br />"71e timing could not be
<br />better," said Thomas C.
<br />Dowden, principal owner.
<br />"As we end fine chapter of
<br />entrepreneurial cable tele-
<br />visum, our company begins
<br />another "
<br />Further acquisitions Are -
<br />under consalerat tm. Nlr
<br />Dowden mid 11
<br />keting Corm, mications' In-
<br />fomarketing division.
<br />Infomarketing said 375 ex-
<br />ecutives responded to the
<br />survey, representing a
<br />response rate of 31 percent.
<br />Mr. Myers said that, due to
<br />respondents' positive marks
<br />for cable's audience reach and
<br />cost -efficiency, basic networks
<br />can raise their ad rates without
<br />suffering significant advertiser
<br />fallout fie said the blame for
<br />sales promotion support, 57
<br />percent with audience -reach
<br />potential, 46 percent with traf-
<br />fic and billing, 40 percent with
<br />cable network research data,
<br />32 percent with schedule p ost-
<br />anahrsis and 23 percent with
<br />standardized industry research.
<br />Rating six factors in deci-
<br />ding to buy cable, 50 percent
<br />of the respondents mentioned
<br />audience quality, more than
<br />double the 23 percent who
<br />cited cost -per -thousand effi-
<br />ciency T heeie factors were fol-
<br />lowed by: rtdienc, size, 13
<br />Percent; broadcast -network
<br />underdelivery, 10 percent.
<br />merchandising and promo-
<br />tional support, 2 percent; and
<br />non -standardized data was
<br />laid mainly on A. C. Nielsen
<br />Co., not the cable networks
<br />Most respondents — 92 per-
<br />cent — were satisfied with
<br />cable's advertising frequerc,•,
<br />followed by 83 percent w:'h
<br />oust -per -thousand efficiency,
<br />5.3 percent with "quality of
<br />support received from cable
<br />network sales reps," 74 5 per-
<br />cent with program quality, 64
<br />percent with merchandising
<br />aggressiveness of network sale
<br />effort, I percent.
<br />The survev projected tha
<br />advertiser spending on cabl
<br />during the next two years wil
<br />increase 1,>-27 percent, com
<br />pared with 3-9 percen, f,
<br />broadcast networks JMMt
<br />said that 88 percent of reaps
<br />dents said they would increa ,
<br />their cable expenditure.
<br />"$-stly" or "slightly." c . .
<br />Pared with 58 percent for s)x,
<br />broadcast, 54 percent
<br />broadcast networks, 52 F. r
<br />cent for "dcast syndicate. r
<br />40 percent for spot cable, t
<br />percent for unwired .t.,
<br />broadcast networks. and
<br />p-rcent for home video
<br />
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