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AGENDA ITEM <br />Date: August 11, 2025 <br />Title: Communications Strategy and Policy Update <br />Presenter: Christine Lusian, City Clerk <br />Section: Work Session Item <br />Purpose: <br />Introduce external communications framework and social media policy enhancements. <br />Item: I <br />2. Background: <br />This work session will provide an opportunity to learn about our current external communication <br />strategy, review updates to the Social Media Policy, look at goals and growth timeline, and <br />understand council priorities. <br />The City Clerk oversees the city's communications initiatives and directs the Communications <br />Specialist. Staff have developed a preliminary strategy to guide the city's external communications <br />that outlines foundational goals, core messaging principles, and key initiatives to ensure consistent <br />and effective outreach. In addition, staff revised the city's existing Social Media Policy to <br />incorporate best practices and address evolving platforms. With Council's input, staff will <br />continue refining the external communications strategy and ask for consideration in adopting the <br />updated Social Media Policy at a future council meeting. <br />3. Staff Recommendation: <br />Receive a presentation and provide input. <br />COUNCIL ACTION REQUESTED <br />Council will receive a presentation outlining the city's external communications strategy and an updated <br />Social Media Policy. After the presentation, members of Council will be invited to provide input on <br />priorities to help refine the strategy and policy moving forward. <br />Exhibits <br />A. Presentation <br />B. Social Media Policy <br />K <br />