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• <br />Short Term <br />• <br />(Establishment) <br />Began March 2025 upon hiring <br />Communications Specialist, aka me! <br />• Build up platforms. Continue to develop <br />existing ones and build new ones as needed. <br />• Standardize branding and tone. Different <br />brands and tones for the different channels. <br />o *Create official Branding Guide for city and <br />all sub -brands <br />• Start collecting baseline analytics in monthly <br />reports. <br />o *Create in-depth communications survey <br />to find out where people get their <br />information from and see if what we have <br />established is working/not working. <br />• Start gathering trust as a place to go to be <br />informed and get information first hand. <br />Mid Term <br />(Meeting Expectations) <br />• Increase follower counts and engagement <br />rates. <br />o *Create a campaign where the goal is to <br />increase number of community members <br />we reach <br />• Expand content diversity, add in more humor <br />and creativity esp. with videos. <br />• Stay current continuous training and <br />education. <br />• Improve community participation and <br />awareness through our content. <br />• Increase transparency and trust through <br />constant reliable information. <br />Am <br />Am <br />FV bong Term <br />(Exceeding Expectation <br />• Become #1 trusted source for city informatio <br />• Proactive storytelling, less reactive posting. <br />• Anticipate resident concerns and address <br />before issues escalate. <br />• Strengthen two-way communication and <br />resident input, have a "trust bank". <br />