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Cable Act Doesn't Guarantee Renewal, Ruling Says <br />COURT continued/mm page ij> ^7 <br />on a rmrwaJ bid under the 1984 Cable Act <br />In (he tax case, (he Supreme Court, in <br />a 7-10-2 decision, said. 'Differential taxa­ <br />tion of speakers, even members of the <br />press, does not implicate the First <br />Amendment unless the (ax is directed at <br />or presents (he danger of suppressing <br />particular ideas.* Justices Thurgood Mar­ <br />shall and Harry Blackmun dissented on <br />the grounds that freedom of the press <br />prohibits government from using tax <br />power to discriminate against individual <br />ntembers of the media or against the me ­ <br />dia asawhole. <br />The state of Arkansas charges a 4 per ­ <br />cent sales tax on cable services, to which <br />two4hirds of the counties add a local tax <br />of 1 perceoL Taxes on the state s 440,000 <br />cable subscribers deliver approximately <br />^.5 million of the stale ’s $900 million in <br />total taxes. Although the tax is paid by <br />subscribers and only collected by cable <br />operators. Arkansas cable operators are <br />concerned because (he combined S per ­ <br />cent tax adds, for example. $1 a month to <br />the cost of a $20 cable TV subscription, <br />and could dampen consumer value per ­ <br />ceptions of cable. <br />The National Cable Television Associ ­ <br />ation downplayed the ruling’s impact, not­ <br />ing its range is limited to (he state of <br />Aritansas. *It's a disappointment but ev ­ <br />eryone should understand this is a tax on <br />Arkansas cable subscribers.” said a <br />spokesperson. Even so, more than half of <br />U.S. states impose a sales tax on cable <br />services, according to NCTA estimates, <br />and a ruling in favor of Arkansas cable <br />operators could have opened (he way for <br />more industry challenges to state cable <br />taxes and* local taxes. <br />As it stands, the decision could <br />strengthen efforts to tax cable. In Los An­ <br />geles. for instance, mayor Tom Bradley is <br />backing a proposed 10 percent lax on ca- <br />Me. Last week ’s ruling "dismayed* Conti­ <br />nental CaMevision. one of Southern Cali­ <br />fornia's largest operators, said senior vice <br />president Robert Sachs. *It will provide <br />impetus for other states and dties to im­ <br />pose taxes on not just cable, but other <br />media.” he said. <br />Broadcasters and other media should <br />be more concerned with the ruling than <br />cable operators outside the state of <br />Arkansas, said Steve Effros. p^dent of <br />the Community Antenna Television As.v>- <br />ciation. Effros underlined that the ruling <br />did not question cable ’s First Amendment <br />rights •— an important point, given that <br />operators have often us^ First Amend ­ <br />ment rights as a basis for attacking regu- <br />Preferred Case Could <br />Return to High Court <br />LA. continued from page I ifA <br />ket to one company. Both points were <br />victories for Preferred Commiinic.ations <br />Inc. and its attorney. Harold Farrow. <br />Tliey had argued that the city standards <br />muzzled free speech. <br />But Marshal also ruled (hat Ins An­ <br />geles has the right to demand certain fi­ <br />nancial and performance qualificatinns <br />from franchising applicants and to col ­ <br />lect franchise fees from cable operators. <br />Tiny Preferred, formcil by Los Angeles <br />physician Clinton Galloway in 1982 to <br />seek the city ’s sprawling south central- <br />area franchise, has been dogged by <br />questions about how able it might be to <br />rai.se money and actually build a cable <br />system. Continental Cablevision ac ­ <br />quired the south-central franchise <br />through its 1988 purchase of American <br />Cablesystems Corp. <br />The very important issue for cable <br />operators and cities in the overbuild <br />context is upholding financial and tech ­ <br />nical qualifications aspects.* said Tim <br />Lay. an attorney for Ins Angeles repre ­ <br />sentative Miller & Holbrooke. "In other <br />I words, you can tell that a company is not <br />I basically a hollow shell that is basically a <br />{ litigation tool. An applicant for an over- <br />I build franchise has to prove that they re- <br />I ally have sufficient finances and capabil ’i- <br />I ties to build a cable system. It is consti- <br />; tutional to reject them if they do not" <br />Farrow said he plans to appeal the <br />case to the U.S Court of Appeals for (he <br />Ninth Circuit, which has already ruled <br />once on the case, to seek a ruling that <br />gives his client the right to begin con ­ <br />struction of a cable system. <br />*So far this is a victory for the indus­ <br />try. but not for my client" Farrow said. <br />“We still have not been told what it takes <br />to get access." <br />Farrow expects the case to reach a <br />final conclusion before the Supreme <br />Court, which in 1986 agreed that Pre ­ <br />ferred had First Amendment rights, but <br />remanded (he case to Marshall for con ­ <br />sideration on factual grounds. Last <br />week ’s ruling was based on summary <br />motions, however, not a trial on the <br />facts of the case. 'The absence of a factu ­ <br />al record could lead (he Supreme Court <br />to reject an appeal. <br />Marshall last week dismissed Pre ­ <br />ferred ’s bid for punitive damages <br />against the city and 12 individuals asso­ <br />ciated with the firanchising effort <br />lations they deem unlawful. <br />But Larrine Holbrooke, an .itlorney <br />with the Washington firm of Miller •.% Ilnl- <br />brnoke which represents cities, dis­ <br />agreed; "Lower courts will be more skep ­ <br />tical of First Amendment claims made by <br />cable television operators." she said. <br />The Arkansas Cable Television Associ ­ <br />ation still has the opportunity to win $10 <br />million in refunds, said Gene Sayre, the <br />association attorney. The cable operators <br />had argued (hat sales tax paid between <br />1987 and 1989 when home satellite ser ­ <br />vices where not taxed was discrimin.atory <br />under the 14lh Amendment that guaran­ <br />tees equal protection under the law. Since <br />1989, home satellite services have also <br />been taxed. The Supreme Court sent that <br />part of the claim back to the lower court. <br />Roila decision <br />Last week. Omega Communications <br />continued to operate after the li.S. Dis­ <br />trict Court decision upholding the city ’s <br />denial. Omega ’s options include appeal ­ <br />ing (lie case or entering a bid. along with <br />other potential franchisees, for the new <br />franchise. The company hasn’t an­ <br />nounced if it will do either, said Bill Bird- <br />CABLE WORLD / April 22, 199! <br />song, who manages (he system in Kolia. <br />If Omega Communications doesn't ap­ <br />peal or rebid. the question of how it will <br />be reimbursed for its existing cable plant <br />arises. <br />That would be brought up with the <br />city officials,' Birdsong said. Tliey ’d have <br />to sit down and talk (hat out or give...a <br />value amount for the existing system.' <br />'The Rolla case sends a message to ca ­ <br />ble operators that 'denid of renewal is a <br />realistic possibility. ” said Hm Lay. a part­ <br />ner with Miller A Holbrooke. <br />’The decision marks the first time a <br />District Court has upheld a city ’s right to <br />deny renewal after the refranchising pro­ <br />cess has been completed under the I9R4 <br />Cable Act. according to two attorneys <br />who deal with cable TV law. 'In that <br />sense, it’s quite noteworthy.* Lay said. <br />Under (he Cable Act. a city is re ­ <br />quired to pay for the cable plant at fair <br />market value "as a going business." said <br />Robert Trager of the Boulder. Colo., firm <br />of Trager & Rowland. That vague word­ <br />ing likely would result in a court case, <br />partly b^ause if (he franchisee is being <br />forced out. (he system is not "a going <br />business."