05-13-1991 Council Packet - Laserfiche WebLink

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Ordinance Amendments May 6, 1991 Page 3 of 5 The majority of the Planning Commission concurred with the representative of the Navarre business district# noting that just because maximum limits are set in the code# it does not mean that each business will make use of four temporary signs per year. For multi-use buildings# the ordinance will require planning on the part of the o%mer. Although we discussed a sign per quarter# we are not going to regulate the signs such that one temporary sign can only be issued every three months. The issuance of th^ temporary signs will be left to the discretion of the business owner. An owner of a multi-use building may have to apply for variances if they wish to use more than four such temporary signs a year. The Planning Commission recommended approval of the proposed ordinance amendment as set forth on Page 2 of the staff memo dated December 13# 1990 (Exhibit C). Staff attended a recent breakfast meeting of the Navarre retail/business association. They questioned staff as to the use of banners and special balloons for advertising. The use of banners has become quite popular within our City. Staff would ask Council to review Section 10.61# Subdivision 1 (G) attached to this memo# specifically the underlined section which reads "paper and similar signs shall not be attached directly to a building wall by an adhesive or similar means”. If banners attached to buildings are to be allowed# this section of the code would have to be amended. The Planning Commission did not address the use of these special advertising techniques. Banners have been allowed under the temporary sign ordinance as long as the area did not exceed 25 s.f. Zf they are attached to the building# it appears that the code would not allow it. If the use of a banner is temporary# for just a 10 day period# there would appear to be no objection for its use for temporary advertising purposes. The problem with the use of banners in the past has been that they have remained too long and deteriorate within a few weeks. If banners are allowed to be classified as temporary signs# they can resiain no longer than 10 days and cannot exceed the allowed area of 32 s.f. As for the use of balloons# the proposed standards for temporary signs are not feasible. If they are to be considered under the temporary sign ordinance# they would be credited as one of the four allowed temporary signs allowed per year. The code would have to establish standards (height# area# placement on structure or grade-level# method of attaching or anchoring# hold harmless agreement# etc.). Balloon advertising used in Navarre well exceeds 32 s.f. (at least the ones we have seen used at Super Valu and O'Sullivans).