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c. Uses that depend on patrons arriving by watercraft <br />may use signs and lighting to convey needed <br />information to the public, subject to the following <br />general standards: <br />(1) No advertising signs or supporting facilities <br />for signs shall be placed in or upon public <br />waters. Signs conveying information or safety <br />messages shall be placed in or on public <br />waters by a public authority or under a permit <br />issued by the County Sheriff. <br />(2) Signs may be placed, when necessary, within <br />the shore impact zone if they are designed and <br />sized to be the minimum necessary to convey <br />needed information. They shall only convey <br />the location and name of the establishment and <br />the general types of goods or services <br />available. The signs shall not contain other <br />detailed information such as product brands <br />and prices, shall be in conformance with <br />Section 801.27 of this Ordinance, but under no <br />circumstance shall they be located higher than <br />ten (10) feet aibove the ground, and shall not <br />exceed thirty-two (32) square feet in size. <br />If illuminated by artificial lights, the <br />lights shall be shielded or directed to <br />prevent excessive illumination out across <br />public waters or on shore. <br />(3) Other outside lighting may be Ic: ted within <br />the shore impact zone or over public waters if <br />it is used primarily to illuminate potential <br />safety hazards and is shielded or otherwise <br />directed to prevent excessive illumination out <br />across public waters or on shore. This does <br />not preclude use of navigational lights. <br />2. Uses without water-oriented needs shall be located on <br />lots or parcels without public waters frontage, or if <br />located on lots or parcels with public waters frontage, <br />shall either be set back double the normal ordinary high <br />water level setback or be substantially screened from <br />view from the water by vegetation or topography, assiaming <br />summer leaf on conditions. <br />801.91.14:SHORELAND ALTERATIONS: Alterations of vegetation and <br />topography shall be regulated to prevent erosion into <br />public waters, fix nutrients, preseirve shoreland aesthetics, <br />preserve historic values, prevent bank slumping, and protect fish <br />and wildlife habitat.