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".V ;■.!■. J.‘'•'f. >;i? '£,j(iv. <br />fei-: ‘ <br />h;/.' <br />siHi <br />k*’'. 'V <br />r./** * <br />Conmunity Leaders Respond to <br />Opinion Leader Survey <br />^ In October 1991 a comprehensive survey <br />on imponam topics related to youth chemical <br />UK was mailed to 800 opinion leaders in Henne­ <br />pin Gounty. These individuals were identified <br />as leaders based on their professional and/or <br />oommunity involvement, and represented <br />diverse jepgtaphic, racial and cultural com ­ <br />munities. These opinion leaders represented ten <br />diffsaent community sectors including health. <br />9fbi^ law enfofcement/^udidal. treatment <br />imyices, education, civic/volunieer, human/ <br />social services, recreation, government, and <br />business. <br />i-.' <br />S” m <br />Three slightly different versions of the <br />|Urv^ wme sent to leaden aqnesenting youth- <br />•mving pwfessioiials , heads of youth-serving or <br />Bth-oonoemed or ganizations, and other youth- <br />UOnoemed opinion leaders. Responses to the <br />UUivqf were anonymous and were received <br />Jim 476 hxiividuals (61 percent). <br />iilW&»n of the Opinion Leader <br />i <br />^ T>pe oll <br />101 <br />277 <br />'I- <br />476(61.2%) <br />It <br />Head of jwth-serving organizations <br />♦ - • » I » ^ <br />Ynudi serving professionals <br />'Community opinion leaders <br />Avengeage <br />Rmialfeaituial backgrounds: <br />0% Africa AsMiican <br />: 2% AsiaPadficUander <br />CbicaoddaxicaQ/La <br />' : :v.' 80% Aaeerica <br />rfi •«* NNhcAaaiea <br />m. 4* Odmi <br />Averaiele Ihorietkfenoe inTwin aties <br />27yean <br />k-.-. <br />ij, ’ <br />-2- <br />tos'saSiL <br />Parents Participate in Telephone Survey <br />Parents play a key role in preventing their <br />children's use of tobacco, alcotol or ocher drugs, <br />but parents are rarely, if ever, systematically <br />asked about their concerns, resources, or needs <br />concerning these issues. During December 1991, <br />957 Hennepin County parents *»f children under <br />the age of 18 participated in a telephone survey <br />on tobacco, alcohol and other drug use issues. <br />Parents were randomly selected by telephone <br />prefix and 72.5 percent of eligible households <br />pamdpated. This san^le included a supplemen­ <br />tal sample of 141 households drawn fro m <br />lower-inoome areas of Minneapolis to compen ­ <br />sate for the higher number of hou.« ‘Jiolds in <br />poorer areas without telephones. Each interview <br />took approximately twenty-five minuiBS. <br />Parents participating in die survey provided <br />an intimate view of their Cmaly life as they <br />answered questions about: oommunity norms <br />concerning chemical use: oommunity resources <br />for prevention; the role of the media in preven­ <br />tion; how parents communicaie with their duld- <br />ren about tobacco, alcohol, and other drugs; <br />general parenting practices; and use of lofaKco <br />and alcohol by household members. <br />27% <br />19% <br />Description of the Parent Survey Sample <br />Total Number « 957 (72.5%) <br />Family Composition: <br />75.7% Two parents living in household <br />21.4% Single-parent household <br />Ages of children: <br />Five and under <br />6-12 <br />13-18 <br />More than one age groupiiig <br />AreaofResidenoe: <br />40% Minneapolis <br />60% SubufbenHennepin County <br />Racial oompositioo of parents: <br />9.6% African Afflcfican <br />2.3% AsianIPKificIdander <br />1>9% Odemo/MexiemeVLatino <br />81.4% European American <br />1.0% Native American <br />3.9% Other responses <br />34% <br />I <br />.i