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automobile regardless of how it is served; or restaurants which serve intoxicating liquor or have <br /> live entertainment. <br /> Riding academy means a building, structure or other facility which is used for the <br /> instruction and training in the care and handling of horses, mules, donkeys or ponies for a fee or <br /> other valuable consideration. <br /> Secondary use means a use of land or of a building or a portion which is subordinate to <br /> and does not constitute the primary use of the land or building. <br /> Shelter,fallout or blast, means a structure or portion of a structure intended to provide <br /> protection to human life during periods of danger to human life from nuclear fallout,blasts, air <br /> raids, storms or other emergencies. <br /> Sign means any written announcement, declaration, demonstration, display, illustration, <br /> insignia or illumination used to advertise or promote the interest of any person when displayed or <br /> placed outside in view of the general public, and shall include every detached sign. <br /> Sign, advertising(billboard), means a sign which directs attention to a business, <br /> community service or entertainment not exclusively related to the premises where such sign is <br /> located or to which it is affixed. <br /> Sign, business, means a sign which directs attention to a business or profession conducted <br /> or to a commodity, service or entertainment sold or offered on the premises on which such sign <br /> is located or to which it is affixed. <br /> Sign, business, temporary, means a sign permitted for a limited period of time used to <br /> advertise or promote the interests of a single-or multi-use commercial or industrial use. A <br /> temporary sign may be attached to a principal structure or detached. Such signage shall include <br /> mobile/message board signs,banners and balloons that meet all applicable federal and state <br /> standards. <br /> Sign,flashing, means an illuminated sign on which the artificial light is not maintained <br /> stationary or constant in intensity and color at all times in which such sign is in use. <br /> Sign, gross area of, means the area within the frame,which shall be used to calculate the <br /> square feet; except that the width of the frame exceeding 12 inches shall constitute advertising <br /> space; or should such letters or graphics be mounted directly on a wall or fascia or in any such <br /> way as to be without a frame, the dimensions for calculating the square footage shall be the area <br /> extended six inches beyond the periphery formed around such letters or graphics bounded by <br /> straight lines connecting the outermost points; and each surface utilized to display a message or <br /> to attract attention shall be measured as a separate sign. <br /> Sign, illuminated, means any sign which has characters, letters, figures, designs or outline <br /> illuminated by electric lights or luminous tubes as a part of the sign proper. <br /> 153661 v2 1� <br />