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ANALYSIS <br />The approvals granted in 1986 assumed the current location for Highway 12. Highway 12 will be <br />relocated to the south parallel with the railroad tracks reducing existing Highway 12 from a major <br />highway route to a local arterial. There has been some interest in scaling back future development <br />of signage to accommodate a local arterial street rather than a State Highway. The concept of <br />monument style signs can be seen along the highway at Super America and McDonald's in Long <br />Lake. <br />The proposed sign is designed to be 10' 6" in height, in contrast to the 26' it was approved to be <br />under the previous development plan. The height can be compared to the Super .America sign which <br />is 13’ 10" in height. <br />It can be argued the previous proposal would allow the existing pylon to the west to remain as well <br />as any building signage as permitted by Resolution No. 2073. The only change to the plan would <br />be the replacement of a sign which does require a variance for location and allowable sign space. <br />The most appropriate way to resolve the issue would be to approve variances for a signage plan to <br />allow the building allotment of signage and the west pylon to remain under the previous resolution, <br />with reduced signage for the Conoco station. <br />Staff Recommendation <br />Staff could recommend approval of variances based on the signage proposed would be allowed under <br />the existing Ordinance if the property would be zoned B-3. Staff recommends the property owner <br />show on a site plan the location of the proposed monument sign, and to design a sign and base that <br />conforms to a smaller scale arterial street and utilizes materials used for the base of other monument <br />signs in the locality. <br />»25iO H'llham Wear <br />2160 Way^ata Blvd. <br />n/IJ/99 <br />Pop*