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Minnesota Cities: <br />Building Quality Communities <br />TIPS FOR CITY STAFF <br />Building Quality Communities is about taking charge of the way your city is perceived by your <br />residents, legislators, and the media. It is not about creating a new program, but about integrating <br />the BQC effort Into what your city is already doing to communicate with ntizens, legislators, the <br />media and community groups. It is also designed to be easily implemented by cities of all sizes. <br />The League will regularly send participating BQC cities tools and resources to help in implementing <br />this effort. This packet contains several easy-to-use tools as first steps, including the following <br />suggestions: <br />Tips for internal communications: <br />Inform employees that your city is participating in the Building Quality Communities effort. <br />Explain the BQC effort to staff through your employee newsletter, e-mail, intranet site, or post <br />information on an employee bulletin board. <br />Hold a meeting to talk about the BQC effort and show the Building Quality Communities <br />video. <br />Ask for ideas from other staff on hov/ to implement this initiative, including <br />communications staff, department heads, managers, and those who have regular, direct <br />contact with citizens. <br />Tips for external communications: <br />Think of all the different ways the BQC key messages relate to what your city contributes to <br />the community. Then use the BQC key messages consistently in your external <br />communications such as press releases, flyers, brochures, newsletters, local newspaper or <br />radio ads, special publications, and/or your city's Web site. (See enclosed sample <br />advertisements.) <br />Use the BQC key messages to create themes or use the BQC tagline as a theme for existing <br />community events. Show the Building Quality Communities video as part of your cit/s <br />display at these events. <br />Add a special section to your Web site that identifies your city as a Building Quality <br />Communities participant. <br />Incorporate the Building Quality Communities logo on your city stationery, on banners <br />that line your city streets, on t-shirts, etc. to create recognition of your city's participation in <br />this effort. (See enclosed art.) <br />• For program evaluation purposes, keep track of how your city participates in the BQC <br />initiative, and share your city's efforts with Laura Petersen, LMC's Public Relations Coordinator. <br />For more information and resources, visit our new Web site: www.Imnc.org/bqc/home.htm <br />i