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Minnesota Cities: <br />Building Quality Communities <br />KEY MESSAGES <br />Key messages are concise, memorable phrases that have meaning for target audiences. The <br />phrases describe the mission of an organization or program and help to focus efforts to achieve <br />that mission. <br />The key messages for the Building Quality Communities campaign are based on what we learned <br />from our focus group discussions and interviews with citizens, key influencers, and legislators. By <br />Integrating the BQC key messages into your city's communications, you can convey the connection <br />between what cities do and quality of life in your community. (Please see sample ads in right <br />folder pocket.) <br />KEY MESSAGES FOR CITIZENS <br />Cities. <br />... work for safe neighborhoods <br />... create economic vitality <br />... provide opportunities for all citizens <br />... value children and families <br />... encourage citizen involvement in community building <br />... foster pride in community <br />... work in the interest of citizens <br />... plan for ^e community's ftjture <br />.sv- <br />r/, <br />KEY MESSAGES FOR LEGISLATORS <br />Cities... <br />... plan for the community's future <br />... encourage citizen involvement in community building <br />... work in the Interest of citizens <br />... improve the quality of life for Minnesotans <br />For more information and resources, visit the League's BQC Web site: www.lmnc.org/bqc/home.htinl