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AGENDA ITEM <br /> <br />Prepared By: A.Carlson Reviewed By: A.Carslon Approved By: <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />1. Purpose. The purpose of this council action item is to update the city’s social media policy and to <br />gain approval for ArchiveSocial software to assist with the retention needs for the city’s social media <br />sites. <br /> <br />2. Background. The city passed the Orono Social media policy at their April 13, 2020 City Council <br />Meeting. Since then, Council has shared goals for maximizing the city’s communication efforts and <br />public outreach through the use of social media and other communication channels. <br /> <br />Since 2020, the city’s efforts have shown a significant increase in social media used for communication. <br />For example, the city’s viewer reach on Facebook alone has gone from reaching approximately 2,700 in <br />2020, to reaching nearly 36,000 annually; similar patterns resemble this same growth on other city social <br />media channels, respectively. The increase in reach invites the opportunity for more comments and/or <br />participation from the public; which in turn creates more government data that should be systematically <br />organized. Social media is a public record and the city’s social media accounts are subject to the <br />Freedom of Information Act and the Minnesota Government Data Practices act. <br /> <br />Staff has reexamined the current processes and policy related to social media and has updated the policy <br />to better align it with the city’s needs and has found an archive program, ArchiveSocial, that can assist <br />with maintaining the data that is and will be created on the City’s social media sites going forward. <br /> <br />3. Funding. Funding for 2023 would be used from the IT Fund. <br /> <br />Subscription Period Total Annual Cost <br />3/1/2023 to 12/31/2023 $2,792.00 <br />1/1/2024 to 12/31/2024 $4,188.00 <br /> <br />4. Staff Recommendation. Staff recommends approval of the updated Social Media Policy and of the <br />ArchiveSocial subscription. <br /> <br />COUNCIL ACTION REQUESTED <br />Motion to approve the updated Orono Social Media Policy and for the subscription to ArchiveSocial. <br /> <br />Exhibits <br />A. Orono Social Media Policy Draft <br />B. ArchiveSocial Quotes for 2023 and 2024 <br /> <br />Item No.: 4 Date: February 13, 2023 <br />Item Description: Approval of Social Media Policy Update <br />Presenter: Anna Carlson <br />City Clerk <br />Agenda <br />Section: <br />Consent Agenda