09-16-2002 Planning Packet - Laserfiche WebLink

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V 4I-) y Hope Chest for Breast Cancer^^* Business Model Barbara S. Hensley Barbara Hensley, founder of both the Hope Chest for Breast Canccri^' Foundation and the Hope Chest for Breast Cancer"^* Resale Shops will ehair the lH)undation and be CFO of the Resale Shop. In her role as creator of the I lope Chest for Breast Cancer' '*, Barbara I lenslcy brings e.xtensivc business c.xperiencc to the organization. Prior to founding the Hope Chest for Breast Cancer''*, she was Vice President ol Product Strategy and Management for Ccridian Corporation. In this capacity she had responsibility for the creation and management of products that provided over S900M in revenue. Prior to this position she was Vice President of Marketing e.stablishing market strategy and leading the Marketing Communications and Public Relations functions. Before joining Ceridian, Hensley was responsible for marketing and then sales at Datakev, an entrepreneurial, high technology smart-card company. Prior to Datakcy, she spent 13 years with I loneywell in various upper level ’ management positions including customer satisfaction, distribution, marketing, customer serx ice and information technology. She was an in.structor at the Wooster campus of Ohio State University teaching courses in small business management, marketing, economics and busii.css. Hensley has also owned and operated a successful retail business. The Sewing Basket. The business was the exclusive di.stributor for Bernina sewing machines in Springfield, Missouri and provided accessories, kits, furniture, fabrics, training, creative sewing lessons, etc. Hensley has a Bachelor of Arts degree from Austin College, Sherman, 'I X; a Ma.stcrs Degree in Business Information Management from University of Missouri, Columbia, MO.; and a Masters Degree in Urban Affairs from Webster University, St. Louis, MO. Confidential and Proprietary 8/5/02 Copyright: Barbara Hensley