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Strategic Platming Regarding Retail Development <br />December 18. 2001 <br />Page 2 <br />The Long Lake/Orono retail market can only supptiti a certain amount of higher <br />valued, higher income-generating retail uses, i.e., one grocery store, one pharmacy, <br />8.If these types of uses arc allowird to locate outside of thcv primary l.ong I.ake <br />downtown retail area, there will not be another opportunity to locate similar uses In <br />the downtown area. <br />Bvery high quality retail use that is allowed to locate west of Brown Road has a dual <br />negative impact on the Long Lake downtown area. <br />It pulls retail energy and vitality away from the downtown area rather than <br />adding its energy and vitality to the downtown anra. <br />The financial resources that could be generated by the use to facilitate tiic <br />redevelopment of the Long Lake dow ntown area arc lost. <br />Given tlie small retail market, a more compact downtown is more vital and viable <br />over the long term than a linear retail area spread out along Highway 12. <br />11.Most third ting suburbs would gi\ e their right arms for a compact downtown that <br />could be a focal point for the community, or arc spending hundreds of thousands of <br />dollars to artificially create one. In downtown Long Lake we alrcad>' have a compact <br />downtown retail area w ith the huge bonus of being located adjacent to a beauti^'ul <br />lake. Enabling this compact downtown area to reali/e its potential should be a much <br />higher priority than facilitating retail development in any other area. <br />Given the strategic elements listed above, it is critical that the cities of Orono and Long Lake are <br />clear on a sluucd vision for retail development, and that development decisions in each city are made <br />in a coordinated way that enables progress toward the shared vision. This will require a specific plan <br />and strong adherence to this plan by both cities. If cither city is unwilling or unable to participate <br />within these parameters, the probability of achieving a joint vision will be very small. <br />The proposal the City has received for the property at Willow and 12 is a quality proposal that would <br />be a great benefit to the community. The problem is that this development should be located in <br />downtown Long Lake w here it would provide a key piece of the downtown redevelopment puz/Je. <br />It is important to determine whether Long Lake is committed to focusing retail development in a <br />compact downtown, and is willing and able to make this type of development happen in downtown <br />Long Lake within a foreseeable time frame. If it is not possible to facilitate this type of development <br />in downtown Long Lake, it would be better to have this project located on Willow Drive than to have <br />it move to Maple Plain or Medina, bypassing Orono and Long Lake and leaxing them with a <br />significantly reduced ability to attract a similar type of development.