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SURVEY OVERVIEW <br />Decision Resources, Ltd., is pleased to present the results <br />of this study to the City of Orono. This section provides a <br />brief introduction to the specifications of the survey and a <br />guide to the organization of the written analysis. <br />While the most statistically sound procedures have been used <br />to collect and analyze the information presented herein, it must <br />a]tfays be kept in mind that surveys are not predictions. They <br />are designed to measure public opinion within identifiable limits <br />of ijccuracy at specific points in time. This survey is in no way <br />a prediction of opinions, perceptions, or actions at any future <br />point in time. After all, in public policy analysis, the major <br />task is to impact these revealed opinions in a constructive <br />fashion. <br />The Principal Investigator for this study was Dr. William D. <br />Morris; the Project Director overseeing all phases of the re­ <br />search and analysis was Ms. Diane Traxler. <br />Research Design <br />This study contains the results of a telephone survey of 400 <br />randomly selected residents of the City of Orono. Survey re­ <br />sponses were gathered by professional interviewers across the <br />community between July 5 and 19, 1994. <br />The average interview took twenty-six minutes. <br />All respondents interviewed in this study were part of a <br />randomly generated sample of the City of Orono. In general, <br />random samples such as this yield results projectable to their <br />respective universe within +5.0 percent in 95 out of 100 cases. <br />Interviews were conducted by Decision Resources, Ltd., <br />trained personnel from telephone banks in Saint Paul, Minnesota. <br />Approximately twenty percent of all interviews were independently <br />validated for procedure and content by a Decision Resources, <br />Ltd., supervisor. Completed interviews were edited and coded at <br />the company's headquarters in Minneapolis, Minnesota. Statisti­ <br />cal analysis and cross tabulations were produced by the company's <br />direct job entry access facility tc the University of Minnesota <br />VAX Computer System.